sixtysteps.co

Landscaper ads in Liverpool: £2.54 a click

A Google Ads click for a landscaper in Liverpool costs £2.54 at the search-weighted average (200 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.0% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£2.54
Searches a month
200
Year on year
down 17.0%
Click cost per booked job
£75

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £75 in clicks at £2.54 a click.

In Liverpool, the lowest click price on this page is general searches at £1.60. The highest click price on this page in Liverpool is near me at £8.25.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £75 in clicks at £2.54 a click.

Cost per booked job in Liverpool is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Liverpool figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches£1.60£47
Near me£8.25£244
Specific jobs£1.99£59

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the landscaper searches are in Liverpool

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Liverpool, at 53.5%.

In Liverpool, near me has the highest click price among the counted intent groups, at £8.25 a click.

General searches

Lowest click price on this page
“landscaper”, “landscaping services”
Searches a month73, 36.5% of counted searches
Click price, weighted avg£1.60
In Liverpool, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“landscaper near me”
Searches a month20, 10.0% of counted searches
Click price, weighted avg£8.25
In Liverpool, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“landscape design”, “garden design”, “retaining wall construction”, “turf installation”, “paving installation”, “garden landscaping”, “outdoor landscaping”
Searches a month107, 53.5% of counted searches
Click price, weighted avg£1.99

Related keywords

Not counted
“lawn mowing”, “tree removal”
Searches a month681
Click price, weighted avg£0.43
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of landscaper ads in Liverpool

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
393.7
Calls or forms
31.7
Booked jobs
13.3
Click cost per booked job
£75

£1,000 at £2.54 a click buys about 393.7 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 31.7 calls and 13.3 booked jobs, so each booked job costs about £75 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every landscaper keyword tracked in Liverpool

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched landscaper keywords in Liverpool are “landscaper” (66 searches a month at £1.60 a click), “garden design” (58 searches a month at £1.48 a click), and “garden landscaping” (27 searches a month at £2.31 a click).

In Liverpool, “landscaper near me” is the keyword furthest from the country median: £8.25 a click, 446.4% above the £1.51 median click price for landscaper across this country's tracked cities.

In Liverpool, “retaining wall construction” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Liverpool, 5 of the 10 counted landscaper keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
landscaperGeneral searches66£1.60
landscaping servicesGeneral searches7no price
landscaper near meNear me20£8.25
garden designSpecific jobs58£1.48
garden landscapingSpecific jobs27£2.31
landscape designSpecific jobs10£4.10
turf installationSpecific jobs4no price
outdoor landscapingSpecific jobs3no price
paving installationSpecific jobs3no price
retaining wall constructionSpecific jobs2no price
lawn mowing
Related, not counted
Related keywords671£0.43
tree removal
Related, not counted
Related keywords10no price
Ranks and trend

How Liverpool compares in the United Kingdom

Over the 48 months tracked, landscapers searches in Liverpool peaked in May 2023 at 550 and were lowest in November 2025 at 80. Liverpool's single latest tracked month is up 4.5% on the same month a year ago and down 14.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Liverpool, the keyword changing fastest year on year is "outdoor landscaping", up 300.0%.

  • Liverpool is 21st of 25 United Kingdom cities by click price, mid-table.
  • Liverpool is 9th of 25 United Kingdom cities by monthly searches, mid-table.
  • Liverpool is 2nd of 2 Merseyside cities by click price, the highest.
  • Liverpool is 1st of 2 Merseyside cities by monthly searches, the highest.
  • For this service, Liverpool sits in Merseyside, which is 12th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.7 businesses per 10,000 people across Merseyside).
  • Liverpool's 28.7 searches a month per 100,000 people is below the country-wide rate of 40.3 for this service.
  • Liverpool's median landscaper click price of £2.54 is 68.2% above the country median of £1.51.
  • Counted searches over the last 12 months are down 17.0% on the 12 months before.
  • In Liverpool, searches peak in May, about 48.2% above the monthly average, and are lowest in December.
Businesses

Landscaper businesses in Liverpool

The Office for National Statistics counts 85 businesses in this industry in Liverpool (2026), about 1.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 697,805 (Liverpool). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Landscaper click prices in 6 countries

United Kingdom is 2nd of 6 countries by median landscaper click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.74100.55
United Kingdom
this page's country
US$2.0240.325
New ZealandUS$2.6463.06
AustraliaUS$4.3672.725
CanadaUS$4.4932.413
United StatesUS$6.9532.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about landscaper ads in Liverpool

How much does a Google Ads click cost for a landscaper in Liverpool?

£2.54 a click at the search-weighted average across the counted landscaper search terms in Liverpool (Google Ads via DataForSEO, pulled 13 October 2026). Liverpool is 21st of 25 United Kingdom cities by click price, mid-table.

How many people search for a landscaper in Liverpool each month?

200 searches a month on average over the last 12 months, down 17.0% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for landscapers in Liverpool?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £75 in clicks at £2.54 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Liverpool with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Landscaper in Birkenhead, Landscaper in London, Landscaper in Birmingham, Landscaper across United Kingdom, All services in Liverpool.

Privacy · Terms