Dog groomer ads in Sunderland: £0.63 a click

What a booked groom costs in clicks

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Cost per booked groom in Sunderland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sunderland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dog groomer searches are in Sunderland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Sunderland, at 72.9%.

In Sunderland, specific jobs has the highest click price among the counted intent groups, at £1.18 a click.

Plan a month of dog groomer ads in Sunderland

Put in your own value per groom and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dog groomer keyword tracked in Sunderland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dog groomer keywords in Sunderland are “dog groomer near me” (114 searches a month at £0.75 a click), “dog grooming near me” (114 searches a month at £0.75 a click), and “dog groomer” (29 searches a month at £0.06 a click).

In Sunderland, “cat groomer” is the keyword furthest from the country median: £1.18 a click, 168.2% above the £0.44 median click price for dog groomer across this country's tracked cities.

In Sunderland, “full dog groom” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Sunderland, 5 of the 11 counted dog groomer keywords tracked here have a recorded Google click price.

How Sunderland compares in the United Kingdom

Over the 48 months tracked, dog groomers searches in Sunderland peaked in February 2023 at 1,570 and were lowest in December 2025 at 160. Sunderland's single latest tracked month is up 65.5% on the same month a year ago and up 4.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sunderland, the keyword changing fastest year on year is "dog groomer", down 37.5%.

• Sunderland is 20th of 25 United Kingdom cities by click price, mid-table.
• Sunderland is 22nd of 25 United Kingdom cities by monthly searches, mid-table.
• Sunderland is 2nd of 2 Tyne and Wear cities by click price, the highest.
• Sunderland is 2nd of 2 Tyne and Wear cities by monthly searches, the lowest.
• For this service, Sunderland sits in Tyne and Wear, which is 3rd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 2.0 businesses per 10,000 people across Tyne and Wear).
• Sunderland's 110.8 searches a month per 100,000 people is below the country-wide rate of 240.6 for this service.
• Sunderland's median dog groomer click price of £0.63 is 43.2% above the country median of £0.44.
• Counted searches over the last 12 months are down 14.6% on the 12 months before.
• In Sunderland, searches peak in February, about 27.6% above the monthly average, and are lowest in July.

Dog groomer businesses in Sunderland

The Office for National Statistics counts 40 businesses in this industry in Sunderland (2026), about 1.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 287,070 (Sunderland). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dog groomer click prices in 6 countries

United Kingdom is 2nd of 6 countries by median dog groomer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about dog groomer ads in Sunderland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.