sixtysteps.co

Dog groomer ads in Leicester: £0.14 a click

A Google Ads click for a dog groomer in Leicester costs £0.14 at the search-weighted average (221 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 26.8% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£0.14
Searches a month
221
Year on year
down 26.8%
Click cost per booked groom
put in your rates

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

In Leicester, the lowest click price on this page is general searches at £0.12. The highest click price on this page in Leicester is specific jobs at £0.31.

Cost per booked groom

What a booked groom costs in clicks

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Cost per booked groom in Leicester is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Leicester figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked groom
General searches£0.12put in your rates
Near me£0.14put in your rates
Specific jobs£0.31put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dog groomer searches are in Leicester

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Leicester, at 60.6%.

In Leicester, specific jobs has the highest click price among the counted intent groups, at £0.31 a click.

General searches

Lowest click price on this page
“dog groomer”, “dog grooming”
Searches a month46, 20.8% of counted searches
Click price, weighted avg£0.12
In Leicester, 1st of 3 niches on this page by click price, the lowest.

Near me

“dog groomer near me”, “mobile dog groomer”, “dog grooming near me”
Searches a month134, 60.6% of counted searches
Click price, weighted avg£0.14

Specific jobs

Highest click price on this page
“dog wash”, “dog nail trim”, “puppy grooming”, “cat groomer”, “dog grooming prices”, “full dog groom”
Searches a month41, 18.6% of counted searches
Click price, weighted avg£0.31
In Leicester, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“pet grooming”
Searches a month13
Click price, weighted avg£0.32
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of dog groomer ads in Leicester

Put in your own value per groom and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
7,142.9
Calls or forms
1,158.6
Booked grooms
put in yours
Click cost per booked groom
put in yours

£1,000 at £0.14 a click buys about 7,142.9 clicks a month.

Put in your call and booking rates to see how many booked grooms this buys.

Put in your value per groom and your margin to see whether this pays back.

Keywords

Every dog groomer keyword tracked in Leicester

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dog groomer keywords in Leicester are “dog groomer near me” (65 searches a month at £0.14 a click), “dog grooming near me” (65 searches a month at £0.14 a click), and “dog groomer” (23 searches a month at £0.12 a click).

In Leicester, “dog groomer” is the keyword furthest from the country median: £0.12 a click, 72.7% below the £0.44 median click price for dog groomer across this country's tracked cities.

In Leicester, “full dog groom” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Leicester, 5 of the 11 counted dog groomer keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dog groomerGeneral searches23£0.12
dog groomingGeneral searches23£0.12
dog groomer near meNear me65£0.14
dog grooming near meNear me65£0.14
mobile dog groomerNear me4no price
cat groomerSpecific jobs15no price
dog washSpecific jobs8no price
puppy groomingSpecific jobs7£0.31
dog grooming pricesSpecific jobs6no price
dog nail trimSpecific jobs5no price
full dog groomSpecific jobs0no price
pet grooming
Related, not counted
Related keywords13£0.32
Ranks and trend

How Leicester compares in the United Kingdom

Over the 48 months tracked, dog groomers searches in Leicester peaked in February 2023 at 2,070 and were lowest in October 2025 at 150. Leicester's single latest tracked month is down 40.5% on the same month a year ago and down 38.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Leicester, the keyword changing fastest year on year is "dog nail trim", up 50.0%.

  • Leicester is 2nd of 25 United Kingdom cities by click price, among the three lowest.
  • Leicester is 24th of 25 United Kingdom cities by monthly searches, among the three lowest.
  • Leicester is the only city in East Midlands in this set, so there is no same-region rank.
  • For this service, Leicester sits in East Midlands, which is 5th of 19 regions by businesses per 10,000 people, mid-table (an average of 2.2 businesses per 10,000 people across East Midlands).
  • Leicester's 57.7 searches a month per 100,000 people is below the country-wide rate of 240.6 for this service.
  • Leicester's median dog groomer click price of £0.14 is 68.2% below the country median of £0.44.
  • Counted searches over the last 12 months are down 26.8% on the 12 months before.
  • In Leicester, searches peak in February, about 37.5% above the monthly average, and are lowest in August.
Businesses

Dog groomer businesses in Leicester

The Office for National Statistics counts 85 businesses in this industry in Leicester (2026), about 2.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 383,116 (Leicester). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dog groomer click prices in 6 countries

United Kingdom is 2nd of 6 countries by median dog groomer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.17592.85
United Kingdom
this page's country
US$0.59240.625
AustraliaUS$0.97453.225
CanadaUS$1.17203.413
New ZealandUS$1.51246.56
United StatesUS$2.50160.050

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about dog groomer ads in Leicester

How much does a Google Ads click cost for a dog groomer in Leicester?

£0.14 a click at the search-weighted average across the counted dog groomer search terms in Leicester (Google Ads via DataForSEO, pulled 13 October 2026). Leicester is 2nd of 25 United Kingdom cities by click price, among the three lowest.

How many people search for a dog groomer in Leicester each month?

221 searches a month on average over the last 12 months, down 26.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked groom cost in clicks for dog groomers in Leicester?

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Leicester with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked groom is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Animals & Pets
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Dog groomer in London, Dog groomer in Birmingham, Dog groomer in Manchester, Dog groomer across United Kingdom, All services in Leicester.

Privacy · Terms