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Conveyancing Solicitor ads in Edinburgh: £11.68 a click

A Google Ads click for a conveyancing solicitor in Edinburgh costs £11.68 at the search-weighted average (100 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 73.4% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£11.68
Searches a month
100
Year on year
down 73.4%
Click cost per booked matter
put in your rates

There is a sourced lead rate for conveyancing solicitor (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Cost per booked matter

What a booked matter costs in clicks

There is a sourced lead rate for conveyancing solicitor (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Cost per booked matter in Edinburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Edinburgh figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked matter
General searches£10.13put in your rates
Specific jobs£18.19put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the conveyancing solicitor searches are in Edinburgh

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Edinburgh, at 49.5%.

In Edinburgh, specific jobs has the highest click price among the counted intent groups, at £18.19 a click.

General searches

“conveyancing solicitor”, “conveyancing services”
Searches a month50, 49.5% of counted searches
Click price, weighted avg£10.13

Near me

“conveyancing solicitor near me”
Searches a month10, 9.9% of counted searches
Click price, weighted avgno Google price

Specific jobs

“property conveyancing”, “residential conveyancing”, “conveyancing quote”, “conveyancing for first time buyers”, “leasehold conveyancing”, “remortgage conveyancing”
Searches a month41, 40.6% of counted searches
Click price, weighted avg£18.19

Related keywords

Not counted
“licensed conveyancer”
Searches a month10
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of conveyancing solicitor ads in Edinburgh

Put in your own value per matter and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
85.6
Calls or forms
4.8
Booked matters
put in yours
Click cost per booked matter
put in yours

£1,000 at £11.68 a click buys about 85.6 clicks a month.

Put in your call and booking rates to see how many booked matters this buys.

Put in your value per matter and your margin to see whether this pays back.

Keywords

Every conveyancing solicitor keyword tracked in Edinburgh

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched conveyancing solicitor keywords in Edinburgh are “conveyancing solicitor” (42 searches a month at £10.13 a click), “conveyancing quote” (10 searches a month at £18.19 a click), and “conveyancing solicitor near me” (10 searches a month with no Google click price).

In Edinburgh, “conveyancing solicitor” is the keyword furthest from the country median: £10.13 a click, 41.9% below the £17.44 median click price for conveyancing solicitor across this country's tracked cities.

In Edinburgh, “conveyancing for first time buyers” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Edinburgh, 2 of the 9 counted conveyancing solicitor keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
conveyancing solicitorGeneral searches42£10.13
conveyancing servicesGeneral searches8no price
conveyancing solicitor near meNear me10no price
conveyancing quoteSpecific jobs10£18.19
property conveyancingSpecific jobs10no price
residential conveyancingSpecific jobs10no price
remortgage conveyancingSpecific jobs7no price
conveyancing for first time buyersSpecific jobs2no price
leasehold conveyancingSpecific jobs2no price
licensed conveyancer
Related, not counted
Related keywords10no price
Ranks and trend

How Edinburgh compares in the United Kingdom

Over the 48 months tracked, conveyancing solicitors searches in Edinburgh peaked in March 2025 at 640 and were lowest in October 2025 at 90. Edinburgh's single latest tracked month is down 40.0% on the same month a year ago and down 71.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Edinburgh, the keyword changing fastest year on year is "conveyancing for first time buyers", up 100.0%.

  • Edinburgh is 2nd of 25 United Kingdom cities by click price, among the three lowest.
  • Edinburgh is 11th of 25 United Kingdom cities by monthly searches, mid-table.
  • Edinburgh is 1st of 2 Scotland cities by click price, the lowest.
  • Edinburgh is 2nd of 2 Scotland cities by monthly searches, the lowest.
  • For this service, Edinburgh sits in Scotland, which is 11th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.4 businesses per 10,000 people across Scotland).
  • Edinburgh's 18.8 searches a month per 100,000 people is below the country-wide rate of 24.7 for this service.
  • Edinburgh's median conveyancing solicitor click price of £11.68 is 33.0% below the country median of £17.44.
  • Counted searches over the last 12 months are down 73.4% on the 12 months before.
  • In Edinburgh, searches peak in March, about 44.5% above the monthly average, and are lowest in August.
Businesses

Conveyancing solicitor businesses in Edinburgh

The Office for National Statistics counts 75 businesses in this industry in Edinburgh (2026), about 1.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 531,370 (Edinburgh). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

4 countries

Conveyancing solicitor click prices in 4 countries

United Kingdom is 4th of 4 countries by median conveyancing solicitor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$12.9931.65
New ZealandUS$13.7334.46
AustraliaUS$19.41120.825
United Kingdom
this page's country
US$23.3824.725

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for conveyancing solicitors in the United Kingdom

Regulator or register: Solicitors Regulation Authority (SRA).

Conveyancing in England and Wales is done by a solicitor (regulated by the SRA) or a licensed conveyancer (regulated by the Council for Licensed Conveyancers); Scotland is solicitor-only under a different system (missives).

FAQ

Questions people ask about conveyancing solicitor ads in Edinburgh

How much does a Google Ads click cost for a conveyancing solicitor in Edinburgh?

£11.68 a click at the search-weighted average across the counted conveyancing solicitor search terms in Edinburgh (Google Ads via DataForSEO, pulled 13 October 2026). Edinburgh is 2nd of 25 United Kingdom cities by click price, among the three lowest.

How many people search for a conveyancing solicitor in Edinburgh each month?

100 searches a month on average over the last 12 months, down 73.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked matter cost in clicks for conveyancing solicitors in Edinburgh?

There is a sourced lead rate for conveyancing solicitor (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Edinburgh with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked matter is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Attorneys & Legal Services
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Conveyancing Solicitor in Glasgow, Conveyancing Solicitor in London, Conveyancing Solicitor in Birmingham, Conveyancing Solicitor across United Kingdom, All services in Edinburgh.

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