Carpet cleaner ads in Southampton: £1.67 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £49 in clicks at £1.67 a click.

Cost per booked clean in Southampton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Southampton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the carpet cleaner searches are in Southampton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Southampton, at 88.6%.

In Southampton, specific jobs has the highest click price among the counted intent groups, at £3.15 a click.

Plan a month of carpet cleaner ads in Southampton

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every carpet cleaner keyword tracked in Southampton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Southampton are “carpet cleaner” (323 searches a month at £1.57 a click), “carpet cleaning” (323 searches a month at £1.57 a click), and “steam carpet cleaning” (23 searches a month at £1.16 a click).

In Southampton, “carpet cleaning quote” is the keyword furthest from the country median: £7.36 a click, 441.2% above the £1.36 median click price for carpet cleaner across this country's tracked cities.

In Southampton, “carpet cleaning quote” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Southampton, 9 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

How Southampton compares in the United Kingdom

Over the 48 months tracked, carpet cleaners searches in Southampton peaked in August 2026 at 1,580 and were lowest in January 2026 at 340. Southampton's single latest tracked month is up 285.4% on the same month a year ago and up 167.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Southampton, the keyword changing fastest year on year is "steam carpet cleaning", up 86.7%.

• Southampton is 20th of 25 United Kingdom cities by click price, mid-table.
• Southampton is 18th of 25 United Kingdom cities by monthly searches, mid-table.
• Southampton is the only city in Hampshire in this set, so there is no same-region rank.
• For this service, Southampton sits in Hampshire, which is 10th of 19 regions by businesses per 10,000 people, mid-table (an average of 5.2 businesses per 10,000 people across Hampshire).
• Southampton's 282.0 searches a month per 100,000 people is below the country-wide rate of 341.4 for this service.
• Southampton's median carpet cleaner click price of £1.67 is 22.8% above the country median of £1.36.
• Counted searches over the last 12 months are up 67.0% on the 12 months before.
• In Southampton, searches peak in August, about 23.0% above the monthly average, and are lowest in February.

Carpet cleaner businesses in Southampton

The Office for National Statistics counts 135 businesses in this industry in Southampton (2026), about 5.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 259,230 (Southampton). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Carpet cleaner click prices in 6 countries

United Kingdom is 3rd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about carpet cleaner ads in Southampton

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.