sixtysteps.co

Carpet cleaner ads in Bristol: £2.08 a click

A Google Ads click for a carpet cleaner in Bristol costs £2.08 at the search-weighted average (2,322 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 16.3% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£2.08
Searches a month
2,322
Year on year
down 16.3%
Click cost per booked clean
£62

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £62 in clicks at £2.08 a click.

In Bristol, the lowest click price on this page is general searches at £1.98. The highest click price on this page in Bristol is near me at £4.20.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £62 in clicks at £2.08 a click.

Cost per booked clean in Bristol is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Bristol figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searches£1.98£59
Near me£4.20£124
Specific jobs£2.38£70

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in Bristol

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Bristol, at 89.6%.

In Bristol, near me has the highest click price among the counted intent groups, at £4.20 a click.

General searches

Lowest click price on this page
“carpet cleaner”, “carpet cleaning”
Searches a month2,080, 89.6% of counted searches
Click price, weighted avg£1.98
In Bristol, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“carpet cleaner near me”, “carpet cleaning near me”
Searches a month78, 3.4% of counted searches
Click price, weighted avg£4.20
In Bristol, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month164, 7.1% of counted searches
Click price, weighted avg£2.38

Related keywords

Not counted
“upholstery cleaning”
Searches a month16
Click price, weighted avg£1.69
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in Bristol

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
480.8
Calls or forms
38.7
Booked cleans
16.3
Click cost per booked clean
£62

£1,000 at £2.08 a click buys about 480.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 38.7 calls and 16.3 booked cleans, so each booked clean costs about £62 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in Bristol

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Bristol are “carpet cleaner” (1,040 searches a month at £1.98 a click), “carpet cleaning” (1,040 searches a month at £1.98 a click), and “steam carpet cleaning” (91 searches a month at £1.81 a click).

In Bristol, “carpet cleaning quote” is the keyword furthest from the country median: £6.79 a click, 399.3% above the £1.36 median click price for carpet cleaner across this country's tracked cities.

In Bristol, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Bristol, 8 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches1,040£1.98
carpet cleaningGeneral searches1,040£1.98
carpet cleaner near meNear me39£4.20
carpet cleaning near meNear me39£4.20
steam carpet cleaningSpecific jobs91£1.81
carpet cleaning serviceSpecific jobs25£1.71
rug cleaningSpecific jobs19£3.69
carpet cleaning quoteSpecific jobs10£6.79
commercial carpet cleaningSpecific jobs10no price
carpet stain removalSpecific jobs9no price
end of lease carpet cleaningSpecific jobs0no price
upholstery cleaning
Related, not counted
Related keywords16£1.69
Ranks and trend

How Bristol compares in the United Kingdom

Over the 48 months tracked, carpet cleaners searches in Bristol peaked in February 2024 at 3,620 and were lowest in April 2026 at 2,020. Bristol's single latest tracked month is down 23.0% on the same month a year ago and down 22.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Bristol, the keyword changing fastest year on year is "carpet cleaning service", down 36.2%.

  • Bristol is 25th of 25 United Kingdom cities by click price, the highest.
  • Bristol is 6th of 25 United Kingdom cities by monthly searches, mid-table.
  • Bristol is the only city in South West England in this set, so there is no same-region rank.
  • For this service, Bristol sits in South West England, which is 14th of 19 regions by businesses per 10,000 people, mid-table (an average of 5.7 businesses per 10,000 people across South West England).
  • Bristol's 468.8 searches a month per 100,000 people is above the country-wide rate of 341.4 for this service.
  • Bristol's median carpet cleaner click price of £2.08 is 52.9% above the country median of £1.36.
  • Counted searches over the last 12 months are down 16.3% on the 12 months before.
  • In Bristol, searches peak in November, about 19.4% above the monthly average, and are lowest in May.
Businesses

Carpet cleaner businesses in Bristol

The Office for National Statistics counts 280 businesses in this industry in Bristol (2026), about 5.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 495,260 (Bristol). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

United Kingdom is 3rd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New ZealandUS$1.63543.86
United Kingdom
this page's country
US$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United StatesUS$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about carpet cleaner ads in Bristol

How much does a Google Ads click cost for a carpet cleaner in Bristol?

£2.08 a click at the search-weighted average across the counted carpet cleaner search terms in Bristol (Google Ads via DataForSEO, pulled 13 October 2026). Bristol is 25th of 25 United Kingdom cities by click price, the highest.

How many people search for a carpet cleaner in Bristol each month?

2,322 searches a month on average over the last 12 months, down 16.3% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for carpet cleaners in Bristol?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £62 in clicks at £2.08 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Bristol with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Carpet cleaner in London, Carpet cleaner in Birmingham, Carpet cleaner in Manchester, Carpet cleaner across United Kingdom, All services in Bristol.

Privacy · Terms