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Carpet cleaner ads in Brighton and Hove: £1.36 a click

A Google Ads click for a carpet cleaner in Brighton and Hove costs £1.36 at the search-weighted average (884 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 23.2% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£1.36
Searches a month
884
Year on year
down 23.2%
Click cost per booked clean
£40

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.

In Brighton and Hove, the lowest click price on this page is general searches at £1.10. The highest click price on this page in Brighton and Hove is specific jobs at £4.01.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.

Cost per booked clean in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searches£1.10£33
Near me£1.31£39
Specific jobs£4.01£119

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in Brighton and Hove

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Brighton and Hove, at 87.7%.

In Brighton and Hove, specific jobs has the highest click price among the counted intent groups, at £4.01 a click.

General searches

Lowest click price on this page
“carpet cleaner”, “carpet cleaning”
Searches a month776, 87.7% of counted searches
Click price, weighted avg£1.10
In Brighton and Hove, 1st of 3 niches on this page by click price, the lowest.

Near me

“carpet cleaner near me”, “carpet cleaning near me”
Searches a month26, 2.9% of counted searches
Click price, weighted avg£1.31

Specific jobs

Highest click price on this page
“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month83, 9.4% of counted searches
Click price, weighted avg£4.01
In Brighton and Hove, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“upholstery cleaning”
Searches a month10
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in Brighton and Hove

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
735.3
Calls or forms
59.2
Booked cleans
24.9
Click cost per booked clean
£40

£1,000 at £1.36 a click buys about 735.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 59.2 calls and 24.9 booked cleans, so each booked clean costs about £40 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in Brighton and Hove

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Brighton and Hove are “carpet cleaner” (388 searches a month at £1.10 a click), “carpet cleaning” (388 searches a month at £1.10 a click), and “steam carpet cleaning” (35 searches a month at £0.46 a click).

In Brighton and Hove, “carpet cleaning service” is the keyword furthest from the country median: £18.86 a click, 1286.8% above the £1.36 median click price for carpet cleaner across this country's tracked cities.

In Brighton and Hove, “carpet cleaning quote” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Brighton and Hove, 9 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches388£1.10
carpet cleaningGeneral searches388£1.10
carpet cleaner near meNear me13£1.31
carpet cleaning near meNear me13£1.31
steam carpet cleaningSpecific jobs35£0.46
rug cleaningSpecific jobs12£2.83
carpet cleaning serviceSpecific jobs11£18.86
carpet stain removalSpecific jobs10£0.17
commercial carpet cleaningSpecific jobs9no price
carpet cleaning quoteSpecific jobs6£6.21
end of lease carpet cleaningSpecific jobsnoneno price
upholstery cleaning
Related, not counted
Related keywords10no price
Ranks and trend

How Brighton and Hove compares in the United Kingdom

Over the 48 months tracked, carpet cleaners searches in Brighton and Hove peaked in October 2022 at 1,560 and were lowest in April 2023 at 740. Brighton and Hove's single latest tracked month is down 31.1% on the same month a year ago and down 30.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "carpet cleaning service", down 56.7%.

  • Brighton and Hove is 14th of 25 United Kingdom cities by click price, mid-table.
  • Brighton and Hove is 16th of 25 United Kingdom cities by monthly searches, mid-table.
  • Brighton and Hove is 1st of 2 South East England cities by click price, the lowest.
  • Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
  • For this service, Brighton and Hove sits in South East England, which is 18th of 19 regions by businesses per 10,000 people, among the three highest (an average of 7.2 businesses per 10,000 people across South East England).
  • Brighton and Hove's 311.1 searches a month per 100,000 people is below the country-wide rate of 341.4 for this service.
  • Brighton and Hove's median carpet cleaner click price of £1.36 is in line with the country median of £1.36.
  • Counted searches over the last 12 months are down 23.2% on the 12 months before.
  • In Brighton and Hove, searches peak in October, about 22.7% above the monthly average, and are lowest in April.
Businesses

Carpet cleaner businesses in Brighton and Hove

The Office for National Statistics counts 210 businesses in this industry in Brighton and Hove (2026), about 7.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

United Kingdom is 3rd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New ZealandUS$1.63543.86
United Kingdom
this page's country
US$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United StatesUS$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about carpet cleaner ads in Brighton and Hove

How much does a Google Ads click cost for a carpet cleaner in Brighton and Hove?

£1.36 a click at the search-weighted average across the counted carpet cleaner search terms in Brighton and Hove (Google Ads via DataForSEO, pulled 13 October 2026). Brighton and Hove is 14th of 25 United Kingdom cities by click price, mid-table.

How many people search for a carpet cleaner in Brighton and Hove each month?

884 searches a month on average over the last 12 months, down 23.2% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for carpet cleaners in Brighton and Hove?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Brighton and Hove with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Carpet cleaner in Reading, Carpet cleaner in London, Carpet cleaner in Birmingham, Carpet cleaner across United Kingdom, All services in Brighton and Hove.

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