Carpet cleaner ads in Brighton and Hove: £1.36 a click
A Google Ads click for a carpet cleaner in Brighton and Hove costs £1.36 at the search-weighted average (884 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 23.2% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.
In Brighton and Hove, the lowest click price on this page is general searches at £1.10. The highest click price on this page in Brighton and Hove is specific jobs at £4.01.
What a booked clean costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.
Cost per booked clean in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked clean |
|---|---|---|
| General searches | £1.10 | £33 |
| Near me | £1.31 | £39 |
| Specific jobs | £4.01 | £119 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the carpet cleaner searches are in Brighton and Hove
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Brighton and Hove, at 87.7%.
In Brighton and Hove, specific jobs has the highest click price among the counted intent groups, at £4.01 a click.
General searches
Lowest click price on this pageNear me
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of carpet cleaner ads in Brighton and Hove
Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
£1,000 at £1.36 a click buys about 735.3 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 59.2 calls and 24.9 booked cleans, so each booked clean costs about £40 in clicks.
Put in your value per clean and your margin to see whether this pays back.
Every carpet cleaner keyword tracked in Brighton and Hove
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched carpet cleaner keywords in Brighton and Hove are “carpet cleaner” (388 searches a month at £1.10 a click), “carpet cleaning” (388 searches a month at £1.10 a click), and “steam carpet cleaning” (35 searches a month at £0.46 a click).
In Brighton and Hove, “carpet cleaning service” is the keyword furthest from the country median: £18.86 a click, 1286.8% above the £1.36 median click price for carpet cleaner across this country's tracked cities.
In Brighton and Hove, “carpet cleaning quote” is the least-searched of the counted keywords tracked here, at 6 searches a month.
In Brighton and Hove, 9 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| carpet cleaner | General searches | 388 | £1.10 |
| carpet cleaning | General searches | 388 | £1.10 |
| carpet cleaner near me | Near me | 13 | £1.31 |
| carpet cleaning near me | Near me | 13 | £1.31 |
| steam carpet cleaning | Specific jobs | 35 | £0.46 |
| rug cleaning | Specific jobs | 12 | £2.83 |
| carpet cleaning service | Specific jobs | 11 | £18.86 |
| carpet stain removal | Specific jobs | 10 | £0.17 |
| commercial carpet cleaning | Specific jobs | 9 | no price |
| carpet cleaning quote | Specific jobs | 6 | £6.21 |
| end of lease carpet cleaning | Specific jobs | none | no price |
| upholstery cleaning Related, not counted | Related keywords | 10 | no price |
How Brighton and Hove compares in the United Kingdom
Over the 48 months tracked, carpet cleaners searches in Brighton and Hove peaked in October 2022 at 1,560 and were lowest in April 2023 at 740. Brighton and Hove's single latest tracked month is down 31.1% on the same month a year ago and down 30.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "carpet cleaning service", down 56.7%.
- Brighton and Hove is 14th of 25 United Kingdom cities by click price, mid-table.
- Brighton and Hove is 16th of 25 United Kingdom cities by monthly searches, mid-table.
- Brighton and Hove is 1st of 2 South East England cities by click price, the lowest.
- Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
- For this service, Brighton and Hove sits in South East England, which is 18th of 19 regions by businesses per 10,000 people, among the three highest (an average of 7.2 businesses per 10,000 people across South East England).
- Brighton and Hove's 311.1 searches a month per 100,000 people is below the country-wide rate of 341.4 for this service.
- Brighton and Hove's median carpet cleaner click price of £1.36 is in line with the country median of £1.36.
- Counted searches over the last 12 months are down 23.2% on the 12 months before.
- In Brighton and Hove, searches peak in October, about 22.7% above the monthly average, and are lowest in April.
Carpet cleaner businesses in Brighton and Hove
The Office for National Statistics counts 210 businesses in this industry in Brighton and Hove (2026), about 7.4 for every 10,000 people.
What is counted: local units, VAT or PAYE registered, rounded to 5.
Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Carpet cleaner click prices in 6 countries
United Kingdom is 3rd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.74 | 403.2 | 5 |
| New Zealand | US$1.63 | 543.8 | 6 |
| United Kingdom this page's country | US$1.82 | 341.4 | 25 |
| Australia | US$2.26 | 446.8 | 25 |
| Canada | US$2.82 | 166.7 | 13 |
| United States | US$7.58 | 99.9 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about carpet cleaner ads in Brighton and Hove
How much does a Google Ads click cost for a carpet cleaner in Brighton and Hove?
£1.36 a click at the search-weighted average across the counted carpet cleaner search terms in Brighton and Hove (Google Ads via DataForSEO, pulled 13 October 2026). Brighton and Hove is 14th of 25 United Kingdom cities by click price, mid-table.
How many people search for a carpet cleaner in Brighton and Hove each month?
884 searches a month on average over the last 12 months, down 23.2% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked clean cost in clicks for carpet cleaners in Brighton and Hove?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £40 in clicks at £1.36 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Brighton and Hove with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district) Business counts, 2026 | Open Government Licence v3.0 |
Population | |
September 2026 monthly average | US government work |
Related: Carpet cleaner in Reading, Carpet cleaner in London, Carpet cleaner in Birmingham, Carpet cleaner across United Kingdom, All services in Brighton and Hove.
