Vet ads in Wellington: NZ$1.57 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about NZ$44 in clicks at NZ$1.57 a click.

Cost per booked appointment in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 44.8%.

In Wellington, urgent has the highest click price among the counted intent groups, at NZ$3.91 a click.

An urgent search (“emergency vet”) costs NZ$3.91 a click, against NZ$0.85 for “vet”.

Plan a month of vet ads in Wellington

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Wellington are “vet near me” (382 searches a month at NZ$0.97 a click), “vet” (371 searches a month at NZ$0.85 a click), and “emergency vet” (62 searches a month at NZ$3.91 a click).

In Wellington, “vet clinic” is the keyword furthest from the country median: NZ$6.46 a click, 94.0% above the NZ$3.33 median click price for vet across this country's tracked cities.

In Wellington, “pet vaccination” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Wellington, 8 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, vets searches in Wellington peaked in April 2023 at 1,430 and were lowest in September 2022 at 760. Wellington's single latest tracked month is up 19.2% on the same month a year ago and up 4.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "animal hospital", up 176.9%.

• Wellington is 1st of 6 New Zealand cities by click price, the lowest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 1.7 businesses per 10,000 people across Wellington).
• Wellington's 465.9 searches a month per 100,000 people is below the country-wide rate of 493.2 for this service.
• Wellington's median vet click price of NZ$1.57 is 52.9% below the country median of NZ$3.33.
• Counted searches over the last 12 months are down 9.0% on the 12 months before.
• In Wellington, searches peak in April, about 15.0% above the monthly average, and are lowest in September.

Vet businesses in Wellington

Stats NZ counts 36 businesses in this industry in Wellington (February 2025), about 1.7 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

New Zealand is 2nd of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in New Zealand

Regulator or register: Veterinary Council of New Zealand.

Questions people ask about vet ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.