Vet ads in Auckland: NZ$3.75 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about NZ$105 in clicks at NZ$3.75 a click.

Cost per booked appointment in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Auckland, at 46.4%.

In Auckland, specific jobs has the highest click price among the counted intent groups, at NZ$4.05 a click.

An urgent search (“emergency vet”) costs NZ$2.36 a click, against NZ$3.66 for “vet”.

Plan a month of vet ads in Auckland

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Auckland are “vet near me” (4,167 searches a month at NZ$3.96 a click), “vet” (3,050 searches a month at NZ$3.66 a click), and “emergency vet” (529 searches a month at NZ$2.36 a click).

In Auckland, “24 hour vet” is the keyword furthest from the country median: NZ$1.91 a click, 42.6% below the NZ$3.33 median click price for vet across this country's tracked cities.

In Auckland, “pet vaccination” is the least-searched of the counted keywords tracked here, at 13 searches a month.

In Auckland, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, vets searches in Auckland peaked in January 2024 at 16,840 and were lowest in September 2025 at 7,530. Auckland's single latest tracked month is up 8.1% on the same month a year ago and down 13.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "animal hospital", up 220.0%.

• Auckland is 4th of 6 New Zealand cities by click price, among the three highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• For this service, Auckland sits in Auckland, which is 2nd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 1.2 businesses per 10,000 people across Auckland).
• Auckland's 500.1 searches a month per 100,000 people is above the country-wide rate of 493.2 for this service.
• Auckland's median vet click price of NZ$3.75 is 12.6% above the country median of NZ$3.33.
• Counted searches over the last 12 months are down 18.6% on the 12 months before.
• In Auckland, searches peak in January, about 29.3% above the monthly average, and are lowest in September.

Vet businesses in Auckland

Stats NZ counts 222 businesses in this industry in Auckland (February 2025), about 1.2 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

New Zealand is 2nd of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in New Zealand

Regulator or register: Veterinary Council of New Zealand.

Questions people ask about vet ads in Auckland

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.