Painter ads in Wellington: NZ$6.71 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$198 in clicks at NZ$6.71 a click.

Cost per booked job in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the painter searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Wellington, at 71.9%.

In Wellington, near me has the highest click price among the counted intent groups, at NZ$20.66 a click.

Plan a month of painter ads in Wellington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every painter keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Wellington are “roof painting” (139 searches a month at NZ$2.67 a click), “fence painting” (44 searches a month at NZ$0.17 a click), and “house painter” (44 searches a month at NZ$13.25 a click).

In Wellington, “painters near me” is the keyword furthest from the country median: NZ$20.66 a click, 237.0% above the NZ$6.13 median click price for painter across this country's tracked cities.

In Wellington, “painting quote” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Wellington, 7 of the 9 counted painter keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, painters searches in Wellington peaked in November 2024 at 940 and were lowest in June 2026 at 140. Wellington's single latest tracked month is down 68.9% on the same month a year ago and down 56.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "commercial painters", up 200.0%.

• Wellington is 4th of 6 New Zealand cities by click price, among the three highest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 3rd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 10.6 businesses per 10,000 people across Wellington).
• Wellington's 158.2 searches a month per 100,000 people is above the country-wide rate of 115.4 for this service.
• Wellington's median painter click price of NZ$6.71 is 9.5% above the country median of NZ$6.13.
• Counted searches over the last 12 months are down 41.8% on the 12 months before.
• In Wellington, searches peak in October, about 45.8% above the monthly average, and are lowest in June.

Painter businesses in Wellington

Stats NZ counts 222 businesses in this industry in Wellington (February 2025), about 10.6 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Painter click prices in 6 countries

New Zealand is 3rd of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about painter ads in Wellington

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.