Painter ads in Hamilton: NZ$4.31 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$127 in clicks at NZ$4.31 a click.

Cost per booked job in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the painter searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Hamilton, at 79.9%.

In Hamilton, near me has the highest click price among the counted intent groups, at NZ$14.88 a click.

Plan a month of painter ads in Hamilton

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every painter keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Hamilton are “fence painting” (88 searches a month at NZ$0.59 a click), “roof painting” (59 searches a month at NZ$2.97 a click), and “house painting” (26 searches a month at NZ$5.82 a click).

In Hamilton, “commercial painters” is the keyword furthest from the country median: NZ$36.11 a click, 489.1% above the NZ$6.13 median click price for painter across this country's tracked cities.

In Hamilton, “commercial painters” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Hamilton, 8 of the 9 counted painter keywords tracked here have a recorded Google click price.

How Hamilton compares in New Zealand

Over the 48 months tracked, painters searches in Hamilton peaked in January 2025 at 430 and were lowest in September 2022 at 130. Hamilton's single latest tracked month is up 14.3% on the same month a year ago and up 4.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "interior painting", down 52.7%.

• Hamilton is 1st of 6 New Zealand cities by click price, the lowest.
• Hamilton is 4th of 6 New Zealand cities by monthly searches, among the three lowest.
• Hamilton is the only city in the Waikato region in this set, so there is no same-region rank.
• For this service, Hamilton sits in Waikato, which is 2nd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 9.8 businesses per 10,000 people across Waikato).
• Hamilton's 128.6 searches a month per 100,000 people is above the country-wide rate of 115.4 for this service.
• Hamilton's median painter click price of NZ$4.31 is 29.7% below the country median of NZ$6.13.
• Counted searches over the last 12 months are down 10.7% on the 12 months before.
• In Hamilton, searches peak in January, about 35.2% above the monthly average, and are lowest in June.

Painter businesses in Hamilton

Stats NZ counts 186 businesses in this industry in Hamilton (February 2025), about 9.8 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 189,700 (Hamilton). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Painter click prices in 6 countries

New Zealand is 3rd of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about painter ads in Hamilton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.