Heat Pump ads in Wellington: NZ$11.62 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$344 in clicks at NZ$11.62 a click.

Cost per booked job in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the heat pump searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 55.5%.

In Wellington, near me has the highest click price among the counted intent groups, at NZ$18.77 a click.

An urgent search (“emergency heat pump repair”) costs NZ$9.27 a click, against NZ$7.85 for “heat pump installer”.

Plan a month of heat pump ads in Wellington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every heat pump keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched heat pump keywords in Wellington are “heat pump installation” (86 searches a month at NZ$7.85 a click), “heat pump installer” (86 searches a month at NZ$7.85 a click), and “heat pump servicing” (61 searches a month at NZ$15.05 a click).

In Wellington, “heat pump installer near me” is the keyword furthest from the country median: NZ$36.82 a click, 211.5% above the NZ$11.82 median click price for heat pump across this country's tracked cities.

In Wellington, “heat pump regas” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 8 of the 11 counted heat pump keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, heat pump installers searches in Wellington peaked in May 2025 at 630 and were lowest in September 2022 at 70. Wellington's single latest tracked month is up 25.0% on the same month a year ago and up 104.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "emergency heat pump repair", up 300.0%.

• Wellington is 3rd of 6 New Zealand cities by click price, among the three lowest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 1st of 6 regions by businesses per 10,000 people, the lowest (an average of 1.1 businesses per 10,000 people across Wellington).
• Wellington's 148.2 searches a month per 100,000 people is above the country-wide rate of 110.8 for this service.
• Wellington's median heat pump click price of NZ$11.62 is 1.7% below the country median of NZ$11.82.
• Counted searches over the last 12 months are down 3.1% on the 12 months before.
• In Wellington, searches peak in May, about 50.5% above the monthly average, and are lowest in September.

Heat pump businesses in Wellington

Stats NZ counts 24 businesses in this industry in Wellington (February 2025), about 1.1 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Heat pump click prices in 6 countries

New Zealand is 1st of 6 countries by median heat pump click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about heat pump ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.