Heat Pump ads in Auckland: NZ$16.17 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$478 in clicks at NZ$16.17 a click.

Cost per booked job in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the heat pump searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Auckland, at 54.1%.

In Auckland, general searches has the highest click price among the counted intent groups, at NZ$19.98 a click.

Plan a month of heat pump ads in Auckland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every heat pump keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched heat pump keywords in Auckland are “heat pump installation” (455 searches a month at NZ$19.98 a click), “heat pump installer” (455 searches a month at NZ$19.98 a click), and “heat pump servicing” (286 searches a month at NZ$11.21 a click).

In Auckland, “heat pump installer near me” is the keyword furthest from the country median: NZ$28.11 a click, 137.8% above the NZ$11.82 median click price for heat pump across this country's tracked cities.

In Auckland, “emergency heat pump repair” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Auckland, 8 of the 11 counted heat pump keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, heat pump installers searches in Auckland peaked in May 2025 at 4,030 and were lowest in October 2022 at 810. Auckland's single latest tracked month is down 23.6% on the same month a year ago and up 60.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "heat pump regas", up 166.7%.

• Auckland is 5th of 6 New Zealand cities by click price, among the three highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• For this service, Auckland sits in Auckland, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 2.9 businesses per 10,000 people across Auckland).
• Auckland's 93.6 searches a month per 100,000 people is below the country-wide rate of 110.8 for this service.
• Auckland's median heat pump click price of NZ$16.17 is 36.8% above the country median of NZ$11.82.
• Counted searches over the last 12 months are down 16.2% on the 12 months before.
• In Auckland, searches peak in May, about 45.9% above the monthly average, and are lowest in September.

Heat pump businesses in Auckland

Stats NZ counts 528 businesses in this industry in Auckland (February 2025), about 2.9 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Heat pump click prices in 6 countries

New Zealand is 1st of 6 countries by median heat pump click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about heat pump ads in Auckland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.