Carpet cleaner ads in Wellington: NZ$3.28 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$97 in clicks at NZ$3.28 a click.

Cost per booked clean in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the carpet cleaner searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 85.0%.

In Wellington, near me has the highest click price among the counted intent groups, at NZ$14.88 a click.

Plan a month of carpet cleaner ads in Wellington

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every carpet cleaner keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Wellington are “carpet cleaner” (508 searches a month at NZ$2.76 a click), “carpet cleaning” (508 searches a month at NZ$2.76 a click), and “steam carpet cleaning” (48 searches a month at NZ$2.26 a click).

In Wellington, “carpet cleaner near me” is the keyword furthest from the country median: NZ$14.88 a click, 425.8% above the NZ$2.83 median click price for carpet cleaner across this country's tracked cities.

In Wellington, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Wellington, 9 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, carpet cleaners searches in Wellington peaked in May 2025 at 1,730 and were lowest in September 2022 at 710. Wellington's single latest tracked month is down 19.4% on the same month a year ago and down 19.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "commercial carpet cleaning", up 59.3%.

• Wellington is 5th of 6 New Zealand cities by click price, among the three highest.
• Wellington is 4th of 6 New Zealand cities by monthly searches, among the three lowest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• Wellington's 569.8 searches a month per 100,000 people is above the country-wide rate of 543.8 for this service.
• Wellington's median carpet cleaner click price of NZ$3.28 is 15.9% above the country median of NZ$2.83.
• Counted searches over the last 12 months are down 19.5% on the 12 months before.
• In Wellington, searches are fairly even through the year; the busiest month, January, is not a strong peak.

Carpet cleaner businesses in Wellington

Stats NZ does not publish a business count for carpet cleaners in Wellington at this level, so this page shows none. No published industry code matches carpet cleaners at this geography. That is a finding about the published statistics, not about how many carpet cleaners work here.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Carpet cleaner click prices in 6 countries

New Zealand is 2nd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about carpet cleaner ads in Wellington

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.