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Carpet cleaner ads in Auckland: NZ$3.00 a click

A Google Ads click for a carpet cleaner in Auckland costs NZ$3.00 at the search-weighted average (8,464 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 14.0% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$3.00
Searches a month
8,464
Year on year
down 14.0%
Click cost per booked clean
NZ$89

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$89 in clicks at NZ$3.00 a click.

In Auckland, the lowest click price on this page is general searches at NZ$2.66. The highest click price on this page in Auckland is near me at NZ$7.66.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$89 in clicks at NZ$3.00 a click.

Cost per booked clean in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesNZ$2.66NZ$79
Near meNZ$7.66NZ$227
Specific jobsNZ$5.78NZ$171

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Auckland, at 89.8%.

In Auckland, near me has the highest click price among the counted intent groups, at NZ$7.66 a click.

General searches

Lowest click price on this page
“carpet cleaner”, “carpet cleaning”
Searches a month7,600, 89.8% of counted searches
Click price, weighted avgNZ$2.66
In Auckland, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“carpet cleaner near me”, “carpet cleaning near me”
Searches a month116, 1.4% of counted searches
Click price, weighted avgNZ$7.66
In Auckland, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month751, 8.9% of counted searches
Click price, weighted avgNZ$5.78

Related keywords

Not counted
“upholstery cleaning”
Searches a month81
Click price, weighted avgNZ$10.17
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in Auckland

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
333.3
Calls or forms
26.8
Booked cleans
11.3
Click cost per booked clean
NZ$89

NZ$1,000 at NZ$3.00 a click buys about 333.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 26.8 calls and 11.3 booked cleans, so each booked clean costs about NZ$89 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Auckland are “carpet cleaner” (3,800 searches a month at NZ$2.66 a click), “carpet cleaning” (3,800 searches a month at NZ$2.66 a click), and “steam carpet cleaning” (358 searches a month at NZ$2.17 a click).

In Auckland, “carpet cleaning quote” is the keyword furthest from the country median: NZ$12.01 a click, 324.4% above the NZ$2.83 median click price for carpet cleaner across this country's tracked cities.

In Auckland, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Auckland, 11 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches3,800NZ$2.66
carpet cleaningGeneral searches3,800NZ$2.66
carpet cleaner near meNear me58NZ$7.66
carpet cleaning near meNear me58NZ$7.66
steam carpet cleaningSpecific jobs358NZ$2.17
carpet cleaning serviceSpecific jobs158NZ$10.24
rug cleaningSpecific jobs98NZ$7.40
commercial carpet cleaningSpecific jobs64NZ$10.49
carpet stain removalSpecific jobs55NZ$6.27
carpet cleaning quoteSpecific jobs11NZ$12.01
end of lease carpet cleaningSpecific jobs7NZ$10.35
upholstery cleaning
Related, not counted
Related keywords81NZ$10.17
Ranks and trend

How Auckland compares in New Zealand

Over the 48 months tracked, carpet cleaners searches in Auckland peaked in November 2024 at 11,820 and were lowest in September 2022 at 6,460. Auckland's single latest tracked month is up 16.3% on the same month a year ago and down 2.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "end of lease carpet cleaning", up 60.0%.

  • Auckland is 4th of 6 New Zealand cities by click price, among the three highest.
  • Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
  • Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
  • Auckland's 470.9 searches a month per 100,000 people is below the country-wide rate of 543.8 for this service.
  • Auckland's median carpet cleaner click price of NZ$3.00 is 6.0% above the country median of NZ$2.83.
  • Counted searches over the last 12 months are down 14.0% on the 12 months before.
  • In Auckland, searches are fairly even through the year; the busiest month, January, is not a strong peak.
Businesses

Carpet cleaner businesses in Auckland

Stats NZ does not publish a business count for carpet cleaners in Auckland at this level, so this page shows none. No published industry code matches carpet cleaners at this geography. That is a finding about the published statistics, not about how many carpet cleaners work here.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

New Zealand is 2nd of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New Zealand
this page's country
US$1.63543.86
United KingdomUS$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United StatesUS$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about carpet cleaner ads in Auckland

How much does a Google Ads click cost for a carpet cleaner in Auckland?

NZ$3.00 a click at the search-weighted average across the counted carpet cleaner search terms in Auckland (Google Ads via DataForSEO, pulled 13 October 2026). Auckland is 4th of 6 New Zealand cities by click price, among the three highest.

How many people search for a carpet cleaner in Auckland each month?

8,464 searches a month on average over the last 12 months, down 14.0% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for carpet cleaners in Auckland?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$89 in clicks at NZ$3.00 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: No industry code matching carpet cleaners is published at this geography level for this city. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Auckland with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Carpet cleaner in Christchurch, Carpet cleaner in Wellington, Carpet cleaner in Hamilton, Carpet cleaner across New Zealand, All services in Auckland.

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