Builder ads in Dunedin: NZ$2.33 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$69 in clicks at NZ$2.33 a click.

Cost per booked job in Dunedin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dunedin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in Dunedin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Dunedin, at 68.0%.

In Dunedin, near me has the highest click price among the counted intent groups, at NZ$4.37 a click.

Plan a month of builder ads in Dunedin

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in Dunedin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in Dunedin are “bathroom renovation” (21 searches a month at NZ$2.38 a click), “kitchen renovation” (18 searches a month at NZ$0.47 a click), and “builders near me” (12 searches a month at NZ$4.37 a click).

In Dunedin, “kitchen renovation” is the keyword furthest from the country median: NZ$0.47 a click, 96.2% below the NZ$12.52 median click price for builder across this country's tracked cities.

In Dunedin, “home extensions” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Dunedin, 4 of the 9 counted builder keywords tracked here have a recorded Google click price.

How Dunedin compares in New Zealand

Over the 48 months tracked, renovation builders searches in Dunedin peaked in April 2025 at 360 and were lowest in December 2022 at 50. Dunedin's single latest tracked month is level with the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dunedin, the keyword changing fastest year on year is "renovation builder", down 75.5%.

• Dunedin is 1st of 6 New Zealand cities by click price, the lowest.
• Dunedin is 6th of 6 New Zealand cities by monthly searches, the lowest.
• Dunedin is the only city in the Otago region in this set, so there is no same-region rank.
• For this service, Dunedin sits in Otago, which is 3rd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 31.4 businesses per 10,000 people across Otago).
• Dunedin's 75.1 searches a month per 100,000 people is below the country-wide rate of 91.3 for this service.
• Dunedin's median builder click price of NZ$2.33 is 81.4% below the country median of NZ$12.52.
• Counted searches over the last 12 months are down 35.0% on the 12 months before.
• In Dunedin, searches peak in April, about 56.0% above the monthly average, and are lowest in December.

Builder businesses in Dunedin

Stats NZ counts 414 businesses in this industry in Dunedin (February 2025), about 31.4 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 131,800 (Dunedin). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

New Zealand is 4th of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for renovation builders in New Zealand

Regulator or register: Licensed Building Practitioners (LBP) scheme.

Restricted building work must be carried out or supervised by a Licensed Building Practitioner.

Questions people ask about builder ads in Dunedin

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.