Accountant ads in Auckland: NZ$19.87 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Auckland, at 64.5%.

In Auckland, general searches has the highest click price among the counted intent groups, at NZ$24.29 a click.

Plan a month of accountant ads in Auckland

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Auckland are “accountant” (1,227 searches a month at NZ$24.29 a click), “accountant near me” (383 searches a month at NZ$11.80 a click), and “small business accountant” (97 searches a month at NZ$17.41 a click).

In Auckland, “accountant” is the keyword furthest from the country median: NZ$24.29 a click, 65.4% above the NZ$14.69 median click price for accountant across this country's tracked cities.

In Auckland, “tax return accountant” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In Auckland, 6 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, accountants searches in Auckland peaked in March 2025 at 2,820 and were lowest in December 2022 at 1,080. Auckland's single latest tracked month is down 1.6% on the same month a year ago and down 7.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "tax agent", down 27.6%.

• Auckland is 6th of 6 New Zealand cities by click price, the highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• Auckland's 105.9 searches a month per 100,000 people is below the country-wide rate of 107.8 for this service.
• Auckland's median accountant click price of NZ$19.87 is 35.3% above the country median of NZ$14.69.
• Counted searches over the last 12 months are down 11.5% on the 12 months before.
• In Auckland, searches peak in March, about 24.1% above the monthly average, and are lowest in December.

Accountant businesses in Auckland

Stats NZ does not publish a business count for accountants in Auckland at this level, so this page shows none. No published industry code matches accountants at this geography. That is a finding about the published statistics, not about how many accountants work here.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

New Zealand is 4th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about accountant ads in Auckland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.