Roofer ads in Dublin: €7.91 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €234 in clicks at €7.91 a click.

Cost per booked job in Dublin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dublin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Dublin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Dublin, at 33.6%.

In Dublin, urgent has the highest click price among the counted intent groups, at €11.64 a click.

An urgent search (“emergency roof repair”) costs €5.80 a click, against €8.41 for “roofer”.

Plan a month of roofer ads in Dublin

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Dublin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Dublin are “roofer near me” (712 searches a month at €7.80 a click), “roof repair” (464 searches a month at €6.85 a click), and “roofer” (257 searches a month at €8.41 a click).

In Dublin, “metal roofing” is the keyword furthest from the country median: €0.31 a click, 95.7% below the €7.16 median click price for roofer across this country's tracked cities.

In Dublin, “re-roofing” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Dublin, 9 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Dublin compares in Ireland

Over the 48 months tracked, roofers searches in Dublin peaked in January 2025 at 6,590 and were lowest in June 2023 at 850. Dublin's single latest tracked month is down 39.5% on the same month a year ago and up 20.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dublin, the keyword changing fastest year on year is "roofer", down 51.4%.

• Dublin is 4th of 5 Ireland cities by click price, among the three highest.
• Dublin is 1st of 5 Ireland cities by monthly searches, the highest.
• Dublin is the only city in County Dublin in this set, so there is no same-county rank.
• Dublin's 167.9 searches a month per 100,000 people is above the country-wide rate of 149.2 for this service.
• Dublin's median roofer click price of €7.91 is 10.5% above the country median of €7.16.
• Counted searches over the last 12 months are down 31.0% on the 12 months before.
• In Dublin, searches peak in January, about 51.9% above the monthly average, and are lowest in June.

Roofer businesses in Dublin

The Central Statistics Office does not publish a business count for roofers in Dublin at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix roofers with other businesses. That is a finding about the published statistics, not about how many roofers work here.

Population: 1,263,219 (Dublin city and suburbs, Counties Dublin & Meath). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

Ireland is 3rd of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Dublin

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.