Removals ads in Waterford: €0.74 a click

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about €22 in clicks at €0.74 a click.

Cost per booked move in Waterford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Waterford figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the removals searches are in Waterford

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Waterford, at 75.0%.

In Waterford, specific jobs has the highest click price among the counted intent groups, at €0.74 a click.

Plan a month of removals ads in Waterford

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every removals keyword tracked in Waterford

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removals keywords in Waterford are “man with a van” (10 searches a month at €0.74 a click), “furniture removals” (2 searches a month with no Google click price), and “man and van” (2 searches a month with no Google click price).

In Waterford, “international removals” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Waterford, 1 of the 10 counted removals keywords tracked here has a recorded Google click price.

How Waterford compares in Ireland

Over the 48 months tracked, removals companies searches in Waterford peaked in September 2022 at 50 and were lowest in August 2024 at 10. Waterford's single latest tracked month is level with the same month a year ago and up 100.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Waterford, the keyword changing fastest year on year is "piano removals", up 100.0%.

• Waterford is 1st of 5 Ireland cities by click price, the lowest.
• Waterford is 5th of 5 Ireland cities by monthly searches, the lowest.
• Waterford is the only city in County Waterford in this set, so there is no same-county rank.
• Waterford's 31.6 searches a month per 100,000 people is below the country-wide rate of 57.0 for this service.
• Waterford's median removals click price of €0.74 is 65.3% below the country median of €2.13.
• Counted searches over the last 12 months are down 32.4% on the 12 months before.
• In Waterford, searches peak in October, about 46.8% above the monthly average, and are lowest in August.

Removals businesses in Waterford

The Central Statistics Office does not publish a business count for removals companies in Waterford at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix removals companies with other businesses. That is a finding about the published statistics, not about how many removals companies work here.

Population: 60,079 (Waterford city and suburbs, Counties Waterford & Kilkenny). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Removals click prices in 6 countries

Ireland is 1st of 6 countries by median removals click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about removals ads in Waterford

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.