Plumber ads in Limerick: €8.56 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €253 in clicks at €8.56 a click.

Cost per booked job in Limerick is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Limerick figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in Limerick

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Limerick, at 42.9%.

In Limerick, general searches has the highest click price among the counted intent groups, at €13.12 a click.

Plan a month of plumber ads in Limerick

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in Limerick

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in Limerick are “plumber” (114 searches a month at €13.12 a click), “plumber near me” (86 searches a month at €2.51 a click), and “emergency plumber” (25 searches a month with no Google click price).

In Limerick, “plumber” is the keyword furthest from the country median: €13.12 a click, 216.1% above the €4.15 median click price for plumber across this country's tracked cities.

In Limerick, “blocked drain plumber” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Limerick, 2 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How Limerick compares in Ireland

Over the 48 months tracked, plumbers searches in Limerick peaked in October 2025 at 850 and were lowest in May 2026 at 110. Limerick's single latest tracked month is down 25.0% on the same month a year ago and down 29.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Limerick, the keyword changing fastest year on year is "emergency plumber", up 87.5%.

• Limerick is 5th of 5 Ireland cities by click price, the highest.
• Limerick is 4th of 5 Ireland cities by monthly searches, among the three lowest.
• Limerick is the only city in County Limerick in this set, so there is no same-county rank.
• Limerick's 257.1 searches a month per 100,000 people is below the country-wide rate of 379.3 for this service.
• Limerick's median plumber click price of €8.56 is 106.3% above the country median of €4.15.
• Counted searches over the last 12 months are up 16.2% on the 12 months before.
• In Limerick, searches peak in October, about 54.5% above the monthly average, and are lowest in August.

Plumber businesses in Limerick

The Central Statistics Office does not publish a business count for plumbers in Limerick at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix plumbers with other businesses. That is a finding about the published statistics, not about how many plumbers work here.

Population: 102,287 (Limerick city and suburbs, Counties Limerick & Clare). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

Ireland is 1st of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for plumbers in Ireland

Gas works require a Registered Gas Installer (RGI); general plumbing (non-gas) is not separately licensed.

Questions people ask about plumber ads in Limerick

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.