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Mechanic ads in Limerick: €0.95 a click

A Google Ads click for a mechanic in Limerick costs €0.95 at the search-weighted average (688 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 7.3% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€0.95
Searches a month
688
Year on year
down 7.3%
Click cost per booked job
put in your rates

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

In Limerick, the lowest click price on this page is general searches at €0.44. The highest click price on this page in Limerick is near me at €0.99.

Cost per booked job

What a booked job costs in clicks

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Cost per booked job in Limerick is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Limerick figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches€0.44put in your rates
Near me€0.99put in your rates
Specific jobs€0.95put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the mechanic searches are in Limerick

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Limerick, at 64.0%.

In Limerick, near me has the highest click price among the counted intent groups, at €0.99 a click.

General searches

Lowest click price on this page
“mechanic”, “car mechanic”
Searches a month177, 25.7% of counted searches
Click price, weighted avg€0.44
In Limerick, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“mechanic near me”, “car mechanic near me”
Searches a month441, 64.0% of counted searches
Click price, weighted avg€0.99
In Limerick, 3rd of 3 niches on this page by click price, the highest.

Urgent

“emergency mobile mechanic”, “car won't start”
Searches a month10, 1.5% of counted searches
Click price, weighted avgno Google price

Specific jobs

“car service”, “brake repair”, “car battery replacement”
Searches a month61, 8.9% of counted searches
Click price, weighted avg€0.95

Related keywords

Not counted
“tyre fitting”
Searches a month7
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of mechanic ads in Limerick

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
1,052.6
Calls or forms
163.3
Booked jobs
put in yours
Click cost per booked job
put in yours

€1,000 at €0.95 a click buys about 1,052.6 clicks a month.

Put in your call and booking rates to see how many booked jobs this buys.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every mechanic keyword tracked in Limerick

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mechanic keywords in Limerick are “mechanic near me” (379 searches a month at €0.93 a click), “mechanic” (146 searches a month with no Google click price), and “car mechanic near me” (62 searches a month at €1.35 a click).

In Limerick, “car mechanic near me” is the keyword furthest from the country median: €1.35 a click, 84.9% above the €0.73 median click price for mechanic across this country's tracked cities.

In Limerick, “emergency mobile mechanic” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Limerick, 4 of the 9 counted mechanic keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
mechanicGeneral searches146no price
car mechanicGeneral searches31€0.44
mechanic near meNear me379€0.93
car mechanic near meNear me62€1.35
car won't startUrgent10no price
emergency mobile mechanicUrgent0no price
car serviceSpecific jobs48€0.95
car battery replacementSpecific jobs11no price
brake repairSpecific jobs2no price
tyre fitting
Related, not counted
Related keywords7no price
Ranks and trend

How Limerick compares in Ireland

Over the 48 months tracked, mechanics searches in Limerick peaked in February 2025 at 1,070 and were lowest in October 2022 at 330. Limerick's single latest tracked month is up 8.5% on the same month a year ago and up 36.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Limerick, the keyword changing fastest year on year is "car battery replacement", down 27.8%.

  • Limerick is 4th of 5 Ireland cities by click price, among the three highest.
  • Limerick is 3rd of 5 Ireland cities by monthly searches, among the three highest.
  • Limerick is the only city in County Limerick in this set, so there is no same-county rank.
  • Limerick's 672.6 searches a month per 100,000 people is below the country-wide rate of 811.5 for this service.
  • Limerick's median mechanic click price of €0.95 is 30.1% above the country median of €0.73.
  • Counted searches over the last 12 months are down 7.3% on the 12 months before.
  • In Limerick, searches peak in January, about 23.8% above the monthly average, and are lowest in June.
Businesses

Mechanic businesses in Limerick

The Central Statistics Office does not publish a business count for mechanics in Limerick at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix mechanics with other businesses. That is a finding about the published statistics, not about how many mechanics work here.

Population: 102,287 (Limerick city and suburbs, Counties Limerick & Clare). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Mechanic click prices in 6 countries

Ireland is 1st of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
Ireland
this page's country
US$0.84811.55
New ZealandUS$1.74697.56
CanadaUS$2.21407.113
United KingdomUS$2.35242.125
AustraliaUS$2.58854.425
United StatesUS$5.46194.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about mechanic ads in Limerick

How much does a Google Ads click cost for a mechanic in Limerick?

€0.95 a click at the search-weighted average across the counted mechanic search terms in Limerick (Google Ads via DataForSEO, pulled 13 October 2026). Limerick is 4th of 5 Ireland cities by click price, among the three highest.

How many people search for a mechanic in Limerick each month?

688 searches a month on average over the last 12 months, down 7.3% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for mechanics in Limerick?

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Limerick with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Automotive - Repair, Service & Parts
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Mechanic in Dublin, Mechanic in Cork, Mechanic in Galway, Mechanic across Ireland, All services in Limerick.

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