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House cleaning ads in Waterford: €0.33 a click

A Google Ads click for a house cleaner in Waterford costs €0.33 at the search-weighted average (58 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 30.2% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€0.33
Searches a month
58
Year on year
up 30.2%
Click cost per booked clean
€10

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about €10 in clicks at €0.33 a click.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about €10 in clicks at €0.33 a click.

Cost per booked clean in Waterford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Waterford figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searches€0.67€20
Near me€0.13€4

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the house cleaning searches are in Waterford

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Waterford, at 51.7%.

In Waterford, general searches has the highest click price among the counted intent groups, at €0.67 a click.

General searches

“house cleaning”, “cleaning services”
Searches a month22, 37.9% of counted searches
Click price, weighted avg€0.67

Near me

“house cleaning near me”, “cleaning services near me”
Searches a month30, 51.7% of counted searches
Click price, weighted avg€0.13

Specific jobs

“end of lease cleaning”, “bond cleaning”, “deep cleaning service”, “regular house cleaning”, “spring cleaning service”
Searches a month6, 10.3% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“office cleaning”, “carpet cleaning”
Searches a month59
Click price, weighted avg€0.44
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of house cleaning ads in Waterford

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
3,030.3
Calls or forms
243.9
Booked cleans
102.5
Click cost per booked clean
€10

€1,000 at €0.33 a click buys about 3,030.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 243.9 calls and 102.5 booked cleans, so each booked clean costs about €10 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every house cleaning keyword tracked in Waterford

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Waterford are “cleaning services near me” (17 searches a month at €0.13 a click), “house cleaning near me” (13 searches a month with no Google click price), and “cleaning services” (12 searches a month with no Google click price).

In Waterford, “cleaning services near me” is the keyword furthest from the country median: €0.13 a click, 92.0% below the €1.63 median click price for house cleaning across this country's tracked cities.

In Waterford, “bond cleaning” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Waterford, 2 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
cleaning servicesGeneral searches12no price
house cleaningGeneral searches10€0.67
cleaning services near meNear me17€0.13
house cleaning near meNear me13no price
deep cleaning serviceSpecific jobs6no price
bond cleaningSpecific jobs0no price
end of lease cleaningSpecific jobs0no price
regular house cleaningSpecific jobs0no price
spring cleaning serviceSpecific jobs0no price
carpet cleaning
Related, not counted
Related keywords56€0.44
office cleaning
Related, not counted
Related keywords3no price
Ranks and trend

How Waterford compares in Ireland

Over the 48 months tracked, house cleaners searches in Waterford peaked in October 2025 at 250 and were lowest in January 2024 at 30. Waterford's single latest tracked month is down 20.0% on the same month a year ago and down 33.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Waterford, the keyword changing fastest year on year is "spring cleaning service", down 100.0%.

  • Waterford is 1st of 5 Ireland cities by click price, the lowest.
  • Waterford is 5th of 5 Ireland cities by monthly searches, the lowest.
  • Waterford is the only city in County Waterford in this set, so there is no same-county rank.
  • Waterford's 96.5 searches a month per 100,000 people is below the country-wide rate of 104.2 for this service.
  • Waterford's median house cleaning click price of €0.33 is 79.8% below the country median of €1.63.
  • Counted searches over the last 12 months are up 30.2% on the 12 months before.
  • In Waterford, searches peak in October, about 100.8% above the monthly average, and are lowest in April.
Businesses

House cleaning businesses in Waterford

The Central Statistics Office does not publish a business count for house cleaners in Waterford at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix house cleaners with other businesses. That is a finding about the published statistics, not about how many house cleaners work here.

Population: 60,079 (Waterford city and suburbs, Counties Waterford & Kilkenny). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

House cleaning click prices in 6 countries

Ireland is 1st of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
Ireland
this page's country
US$1.88104.25
United KingdomUS$3.3447.125
CanadaUS$5.2543.813
New ZealandUS$5.3857.46
AustraliaUS$8.75106.725
United StatesUS$11.7740.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about house cleaning ads in Waterford

How much does a Google Ads click cost for a house cleaner in Waterford?

€0.33 a click at the search-weighted average across the counted house cleaning search terms in Waterford (Google Ads via DataForSEO, pulled 13 October 2026). Waterford is 1st of 5 Ireland cities by click price, the lowest.

How many people search for a house cleaner in Waterford each month?

58 searches a month on average over the last 12 months, up 30.2% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for house cleaners in Waterford?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about €10 in clicks at €0.33 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Waterford with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: House cleaning in Dublin, House cleaning in Cork, House cleaning in Limerick, House cleaning across Ireland, All services in Waterford.

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