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Hairdresser ads in Waterford: €0.77 a click

A Google Ads click for a hairdresser in Waterford costs €0.77 at the search-weighted average (464 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 1.1% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€0.77
Searches a month
464
Year on year
down 1.1%
Click cost per booked booking
put in your rates

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in Waterford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Waterford figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked booking
Near me€0.67put in your rates
Specific jobs€0.92put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the hairdresser searches are in Waterford

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Waterford, at 40.0%.

In Waterford, specific jobs has the highest click price among the counted intent groups, at €0.92 a click.

General searches

“hairdresser”, “hair salon”
Searches a month148, 31.8% of counted searches
Click price, weighted avgno Google price

Near me

“hairdresser near me”, “hair salon near me”
Searches a month186, 40.0% of counted searches
Click price, weighted avg€0.67

Specific jobs

“haircut”, “balayage”, “hair colour”, “keratin treatment”, “hair extensions”, “mens haircut”
Searches a month131, 28.2% of counted searches
Click price, weighted avg€0.92

Related keywords

Not counted
“barber”, “barber near me”
Searches a month649
Click price, weighted avg€0.62
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of hairdresser ads in Waterford

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
1,298.7
Calls or forms
134.4
Booked bookings
put in yours
Click cost per booked booking
put in yours

€1,000 at €0.77 a click buys about 1,298.7 clicks a month.

Put in your call and booking rates to see how many booked bookings this buys.

Put in your value per booking and your margin to see whether this pays back.

Keywords

Every hairdresser keyword tracked in Waterford

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in Waterford are “hair salon near me” (106 searches a month at €0.67 a click), “hairdresser” (83 searches a month with no Google click price), and “hairdresser near me” (80 searches a month with no Google click price).

In Waterford, “hair extensions” is the keyword furthest from the country median: €2.53 a click, 488.4% above the €0.43 median click price for hairdresser across this country's tracked cities.

In Waterford, “hair colour” is the least-searched of the counted keywords tracked here, at 11 searches a month.

In Waterford, 5 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hairdresserGeneral searches83no price
hair salonGeneral searches65no price
hair salon near meNear me106€0.67
hairdresser near meNear me80no price
balayageSpecific jobs31€0.20
haircutSpecific jobs31no price
mens haircutSpecific jobs24no price
hair extensionsSpecific jobs22€2.53
keratin treatmentSpecific jobs12€0.36
hair colourSpecific jobs11€0.31
barber near me
Related, not counted
Related keywords419no price
barber
Related, not counted
Related keywords230€0.62
Ranks and trend

How Waterford compares in Ireland

Over the 48 months tracked, hairdressers searches in Waterford peaked in October 2022 at 910 and were lowest in September 2025 at 380. Waterford's single latest tracked month is up 14.0% on the same month a year ago and up 46.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Waterford, the keyword changing fastest year on year is "haircut", down 27.5%.

  • Waterford is 5th of 5 Ireland cities by click price, the highest.
  • Waterford is 5th of 5 Ireland cities by monthly searches, the lowest.
  • Waterford is the only city in County Waterford in this set, so there is no same-county rank.
  • Waterford's 772.3 searches a month per 100,000 people is below the country-wide rate of 1,721.3 for this service.
  • Waterford's median hairdresser click price of €0.77 is 79.1% above the country median of €0.43.
  • Counted searches over the last 12 months are down 1.1% on the 12 months before.
  • In Waterford, searches are fairly even through the year; the busiest month, October, is not a strong peak.
Businesses

Hairdresser businesses in Waterford

The Central Statistics Office does not publish a business count for hairdressers in Waterford at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix hairdressers with other businesses. That is a finding about the published statistics, not about how many hairdressers work here.

Population: 60,079 (Waterford city and suburbs, Counties Waterford & Kilkenny). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Hairdresser click prices in 6 countries

Ireland is 1st of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
Ireland
this page's country
US$0.491,721.35
United KingdomUS$0.591,158.825
CanadaUS$0.671,284.113
AustraliaUS$0.731,892.725
New ZealandUS$0.841,512.06
United StatesUS$1.15536.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about hairdresser ads in Waterford

How much does a Google Ads click cost for a hairdresser in Waterford?

€0.77 a click at the search-weighted average across the counted hairdresser search terms in Waterford (Google Ads via DataForSEO, pulled 13 October 2026). Waterford is 5th of 5 Ireland cities by click price, the highest.

How many people search for a hairdresser in Waterford each month?

464 searches a month on average over the last 12 months, down 1.1% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked booking cost in clicks for hairdressers in Waterford?

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Waterford with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Beauty & Personal Care
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Hairdresser in Dublin, Hairdresser in Cork, Hairdresser in Limerick, Hairdresser across Ireland, All services in Waterford.

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