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Boiler & Heating ads in Limerick: €9.76 a click

A Google Ads click for a boiler and heating engineer in Limerick costs €9.76 at the search-weighted average (54 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 26.1% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€9.76
Searches a month
54
Year on year
down 26.1%
Click cost per booked job
€289

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €289 in clicks at €9.76 a click.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €289 in clicks at €9.76 a click.

Cost per booked job in Limerick is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Limerick figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
Specific jobs€9.76€289

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the boiler & heating searches are in Limerick

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Limerick, at 61.8%.

In Limerick, specific jobs has the highest click price among the counted intent groups, at €9.76 a click.

General searches

“boiler engineer”, “heating engineer”
Searches a month6, 10.9% of counted searches
Click price, weighted avgno Google price

Near me

“boiler engineer near me”, “heating engineer near me”
Searches a month9, 16.4% of counted searches
Click price, weighted avgno Google price

Urgent

“emergency boiler repair”, “boiler breakdown”
Searches a month6, 10.9% of counted searches
Click price, weighted avgno Google price

Specific jobs

“boiler repair”, “boiler installation”, “boiler service”, “central heating installation”, “gas boiler engineer”
Searches a month34, 61.8% of counted searches
Click price, weighted avg€9.76

Related keywords

Not counted
“air conditioning installation”
Searches a month19
Click price, weighted avg€2.49
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of boiler & heating ads in Limerick

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
102.5
Calls or forms
8.2
Booked jobs
3.5
Click cost per booked job
€289

€1,000 at €9.76 a click buys about 102.5 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.2 calls and 3.5 booked jobs, so each booked job costs about €289 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every boiler & heating keyword tracked in Limerick

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched boiler & heating keywords in Limerick are “boiler service” (14 searches a month at €2.97 a click), “boiler repair” (10 searches a month with no Google click price), and “boiler installation” (8 searches a month at €21.63 a click).

In Limerick, “boiler installation” is the keyword furthest from the country median: €21.63 a click, 230.2% above the €6.55 median click price for boiler & heating across this country's tracked cities.

In Limerick, “gas boiler engineer” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Limerick, 2 of the 11 counted boiler & heating keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
heating engineerGeneral searches5no price
boiler engineerGeneral searches1no price
heating engineer near meNear me7no price
boiler engineer near meNear me2no price
emergency boiler repairUrgent5no price
boiler breakdownUrgent1no price
boiler serviceSpecific jobs14€2.97
boiler repairSpecific jobs10no price
boiler installationSpecific jobs8€21.63
central heating installationSpecific jobs2no price
gas boiler engineerSpecific jobs0no price
air conditioning installation
Related, not counted
Related keywords19€2.49
Ranks and trend

How Limerick compares in Ireland

Over the 48 months tracked, boiler and heating engineers searches in Limerick peaked in October 2024 at 120 and were lowest in May 2023 at 20. Limerick's single latest tracked month is up 33.3% on the same month a year ago and up 33.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Limerick, the keyword changing fastest year on year is "boiler engineer near me", down 66.7%.

  • Limerick is 5th of 5 Ireland cities by click price, the highest.
  • Limerick is 3rd of 5 Ireland cities by monthly searches, among the three highest.
  • Limerick is the only city in County Limerick in this set, so there is no same-county rank.
  • Limerick's 52.8 searches a month per 100,000 people is above the country-wide rate of 49.1 for this service.
  • Limerick's median boiler & heating click price of €9.76 is 49.0% above the country median of €6.55.
  • Counted searches over the last 12 months are down 26.1% on the 12 months before.
  • In Limerick, searches peak in October, about 72.6% above the monthly average, and are lowest in June.
Businesses

Boiler & heating businesses in Limerick

The Central Statistics Office does not publish a business count for boiler and heating engineers in Limerick at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix boiler and heating engineers with other businesses. That is a finding about the published statistics, not about how many boiler and heating engineers work here.

Population: 102,287 (Limerick city and suburbs, Counties Limerick & Clare). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Boiler & heating click prices in 6 countries

Ireland is 2nd of 6 countries by median boiler & heating click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
New ZealandUS$6.81110.86
Ireland
this page's country
US$7.5449.15
United KingdomUS$8.5962.725
CanadaUS$13.46155.013
AustraliaUS$15.61224.925
United StatesUS$34.59151.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about boiler & heating ads in Limerick

How much does a Google Ads click cost for a boiler and heating engineer in Limerick?

€9.76 a click at the search-weighted average across the counted boiler & heating search terms in Limerick (Google Ads via DataForSEO, pulled 13 October 2026). Limerick is 5th of 5 Ireland cities by click price, the highest.

How many people search for a boiler and heating engineer in Limerick each month?

54 searches a month on average over the last 12 months, down 26.1% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for boiler and heating engineers in Limerick?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €289 in clicks at €9.76 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Limerick with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Boiler & Heating in Dublin, Boiler & Heating in Cork, Boiler & Heating in Galway, Boiler & Heating across Ireland, All services in Limerick.

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