Boiler & Heating ads in Galway: €7.21 a click
A Google Ads click for a boiler and heating engineer in Galway costs €7.21 at the search-weighted average (42 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 16.7% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €213 in clicks at €7.21 a click.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €213 in clicks at €7.21 a click.
Cost per booked job in Galway is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Galway figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| Urgent | €5.02 | €148 |
| Specific jobs | €8.61 | €255 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the boiler & heating searches are in Galway
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Galway, at 58.1%.
In Galway, specific jobs has the highest click price among the counted intent groups, at €8.61 a click.
General searches
Near me
Urgent
Specific jobs
Related keywords
Not countedPlan a month of boiler & heating ads in Galway
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
€1,000 at €7.21 a click buys about 138.7 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 11.2 calls and 4.7 booked jobs, so each booked job costs about €213 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every boiler & heating keyword tracked in Galway
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched boiler & heating keywords in Galway are “boiler service” (11 searches a month at €8.61 a click), “emergency boiler repair” (7 searches a month at €5.02 a click), and “boiler repair” (6 searches a month with no Google click price).
In Galway, “boiler service” is the keyword furthest from the country median: €8.61 a click, 31.5% above the €6.55 median click price for boiler & heating across this country's tracked cities.
In Galway, “boiler breakdown” is the least-searched of the counted keywords tracked here, at 1 search a month.
In Galway, 2 of the 11 counted boiler & heating keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| heating engineer | General searches | 3 | no price |
| boiler engineer | General searches | 1 | no price |
| heating engineer near me | Near me | 5 | no price |
| boiler engineer near me | Near me | 1 | no price |
| emergency boiler repair | Urgent | 7 | €5.02 |
| boiler breakdown | Urgent | 1 | no price |
| boiler service | Specific jobs | 11 | €8.61 |
| boiler repair | Specific jobs | 6 | no price |
| boiler installation | Specific jobs | 5 | no price |
| central heating installation | Specific jobs | 2 | no price |
| gas boiler engineer | Specific jobs | 1 | no price |
| air conditioning installation Related, not counted | Related keywords | 14 | no price |
How Galway compares in Ireland
Over the 48 months tracked, boiler and heating engineers searches in Galway peaked in November 2023 at 140 and were lowest in May 2026 at 0. Galway's single latest tracked month is down 33.3% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Galway, the keyword changing fastest year on year is "central heating installation", up 100.0%.
- Galway is 4th of 5 Ireland cities by click price, among the three highest.
- Galway is 4th of 5 Ireland cities by monthly searches, among the three lowest.
- Galway is the only city in County Galway in this set, so there is no same-county rank.
- Galway's 48.9 searches a month per 100,000 people is below the country-wide rate of 49.1 for this service.
- Galway's median boiler & heating click price of €7.21 is 10.1% above the country median of €6.55.
- Counted searches over the last 12 months are down 16.7% on the 12 months before.
- In Galway, searches peak in November, about 85.8% above the monthly average, and are lowest in June.
Boiler & heating businesses in Galway
The Central Statistics Office does not publish a business count for boiler and heating engineers in Galway at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix boiler and heating engineers with other businesses. That is a finding about the published statistics, not about how many boiler and heating engineers work here.
Population: 85,910 (Galway city and suburbs, Co Galway). Source: CSO Census 2022, city and suburbs population (data.cso.ie).
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Boiler & heating click prices in 6 countries
Ireland is 2nd of 6 countries by median boiler & heating click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| New Zealand | US$6.81 | 110.8 | 6 |
| Ireland this page's country | US$7.54 | 49.1 | 5 |
| United Kingdom | US$8.59 | 62.7 | 25 |
| Canada | US$13.46 | 155.0 | 13 |
| Australia | US$15.61 | 224.9 | 25 |
| United States | US$34.59 | 151.6 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about boiler & heating ads in Galway
How much does a Google Ads click cost for a boiler and heating engineer in Galway?
€7.21 a click at the search-weighted average across the counted boiler & heating search terms in Galway (Google Ads via DataForSEO, pulled 13 October 2026). Galway is 4th of 5 Ireland cities by click price, among the three highest.
How many people search for a boiler and heating engineer in Galway each month?
42 searches a month on average over the last 12 months, down 16.7% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked job cost in clicks for boiler and heating engineers in Galway?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €213 in clicks at €7.21 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Galway with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Boiler & Heating in Dublin, Boiler & Heating in Cork, Boiler & Heating in Limerick, Boiler & Heating across Ireland, All services in Galway.
