sixtysteps.co
View

House cleaning ads in Albury-Wodonga, by opportunity

A Google Ads click for a house cleaner in Albury-Wodonga costs A$9.71 at the median (61 searches a month, pulled October 2026, Google Ads via DataForSEO). No margin is published for house cleaners here, so the payback figures need your own. No niche clears the Quick cash, Big tickets or Client book tests on these numbers, so the plan below works niche by niche.

This city's figures combine two locations in different states; the state-level figures on this page are for this city's primary state.

The 10-second read
Worked example: clean values are from published sources; call and booking rates are US averages. Put in your own numbers below.

No margin is published for house cleaners here, so the payback figures need your own.

Dot colour: a niche pays back within the US benchmark call rate (green), needs up to twice that call rate (amber), or needs more than twice that call rate (red); a red niche only reads "needs repeat work or a bigger clean" when its break-even call rate is over 100%. Teal means no urgent-intent benchmark exists for this niche, so compare the break-even rate with your own call rate instead.

Fresh
Pulled 2026-10-12. Next refresh January 2027.
Prices partial
4 of 11 keywords have a Google price.
Volumes steadier
2 of 11 keywords flagged volatile.
Keywords tracked
11 keywords tracked; 7 have no Google price.
The niches

Where the money is, by niche

No niche clears a payback test on these numbers, so every niche is shown together. Figures use Albury-Wodonga click prices and the clean rates in the plan below; change the rates there and these update.

Every niche Put in your rates
No niche clears the payback tests yet
General and near me, Regular house cleaning, End of lease and bond cleaning, Deep and spring cleaning, Carpet cleaning
Searches a month61, 100% of all core keywords
Figures for General and near me, the strongest here
General and near me A$8.12 (strongest) · Regular house cleaning A$9.71 · End of lease and bond cleaning A$10.61 · Deep and spring cleaning A$9.71 · Carpet cleaning A$9.71
General and near me: Not proven on these numbers · None confidence (margin: None)
Regular house cleaning: Not proven on these numbers · None confidence (margin: None)
End of lease and bond cleaning: Not proven on these numbers · None confidence (margin: None)
Deep and spring cleaning: Not proven on these numbers · None confidence (margin: None)
Carpet cleaning: Not proven on these numbers · None confidence (margin: None)
Cost per click · Medium confidenceA$8.12
Typical cleanA$220
Profit on the cleanput in yours
Click cost per cleanput in yours
Pays back ifput in yours
Fits if you can put in your own clean value, call rate and margin.
Needs your own numbers in the plan below.
Plan Every niche
Plan a segment

Every niche: General and near me

No niche clears the payback tests yet. General and near me covers 'house cleaning', 'cleaning services', 'house cleaning near me' and 'cleaning services near me': 33 searches a month at A$8.12 a click.

Niche to plan
Clean rates for General and near me

What A$1,000 a month buys in Every niche (worked example)

0.0 clicks0.0 calls0.0 cleans

Enter a budget and the clean rates to see what this segment buys.

Keywords in Every niche

carpet cleaning119 a month, A$1.56
Carpet cleaning. Below the typical click here.
bond cleaning11 a month, A$9.71
End of lease and bond cleaning. Close to the typical click here.
end of lease cleaning10 a month, A$23.94
End of lease and bond cleaning. Above the typical click here.
house cleaning9 a month, no price
General and near me. No price from Google; cap it and read your own cost per click.
cleaning services8 a month, no price
General and near me. No price from Google; cap it and read your own cost per click.
cleaning services near me8 a month, no price
General and near me. No price from Google; cap it and read your own cost per click.
house cleaning near me8 a month, A$2.25
General and near me. Below the typical click here.
deep cleaning service6 a month, no price
Deep and spring cleaning. No price from Google; cap it and read your own cost per click.
spring cleaning service1 a month, no price
Deep and spring cleaning. No price from Google; cap it and read your own cost per click.
regular house cleaning0 a month, no price
Regular house cleaning. No price from Google; cap it and read your own cost per click.

Every keyword here belongs to a niche. See the full keyword table.

Compare

Every niche, grouped by segment

Tap Plan on a niche to plan it. Use Sort to re-order. Green pays back within the US benchmark call rate, amber needs up to twice that, red needs more.

Sort
Carpet cleaningNot proven on these numbers
Searches a month119, incl. related keyword "carpet cleaning" (119/mo)
Cost per clickA$9.71
Typical cleanA$220
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
General and near meNot proven on these numbers
Searches a month33
Cost per clickA$8.12
Typical cleanA$220
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
End of lease and bond cleaningNot proven on these numbers
Searches a month21
Cost per clickA$10.61
Typical cleanA$400
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
Deep and spring cleaningNot proven on these numbers
Searches a month7
Cost per clickA$9.71
Typical cleanA$380
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
Regular house cleaningNot proven on these numbers
Searches a month0
Cost per clickA$9.71
Typical cleanA$170
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
all nichesShared pool (no single clean value)
Searches a month0
Cost per clickA$9.71
Typical cleanput in yours
ConfidenceNone
Click cost per cleanput in yours
Profit on the cleanput in yours
Pays back ifput in yours
Google data+
Searches and click prices, Albury-Wodonga, pulled 2026-10-12.
Published price guides+
Typical clean sizes from published Australian sources: general and near me, regular house cleaning, end of lease and bond cleaning, deep and spring cleaning and carpet cleaning (retrieved October 2026). No price source yet for all niches: put in yours.
US benchmarks+
8.05% of house cleaner clicks convert (US benchmark, LocaliQ 2026); 42% of calls book (US benchmark, ServiceTitan). No Australian equivalent published.
Assumptions+
NicheClean value (default)Clicks that callCalls that bookMargin per extra cleanRepeatConfidence
General and near meA$2208.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
Regular house cleaningA$1708.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
End of lease and bond cleaningA$4008.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
Deep and spring cleaningA$3808.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
Carpet cleaningA$2208.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
all nichesput in yours8.05% (LocaliQ 2026 Search Advertising Benchmarks - Home & Home Improvement)42% (ServiceTitan - Typical call-booking rate for trades)put in yoursput in yoursNone
Clicks to a clean = clicks that call x calls that book. Every figure above is editable in the plan; repeat cleans per customer are left blank, put in yours.
Keywords

Keyword table

One keyword carries more than half of the searches. Each keyword is tagged with the segment its niche belongs to; the shared pool can feed any of them. Google rounds search volumes and estimates prices; treat small differences as noise. "Top-of-page bid, low to high" is Google Ads' own estimate of what you would need to bid to show near the top of the results page, not a price anyone has paid.

Type
11 of 11 keywords, 182 searches a month
Sort
carpet cleaningNot proven on these numbers
Carpet cleaning. Below the typical click here.
Searches a month119
Cost per click (A$)A$1.56
Cost per click (US$)US$1.11
Competition indexno data
TypeAdjacent
VolatileNo
Top-of-page bid, low to highno data
bond cleaningNot proven on these numbers
End of lease and bond cleaning. Close to the typical click here.
Searches a month11
Cost per click (A$)A$9.71
Cost per click (US$)US$6.91
Competition index61
TypeService
VolatileNo
Top-of-page bid, low to highno data
end of lease cleaningNot proven on these numbers
End of lease and bond cleaning. Above the typical click here.
Searches a month10
Cost per click (A$)A$23.94
Cost per click (US$)US$17.03
Competition index63
TypeService
VolatileYes
Top-of-page bid, low to highA$5.65 to A$15.56
house cleaningNot proven on these numbers
General and near me. No price from Google; cap it and read your own cost per click.
Searches a month9
Cost per click (A$)no data
Cost per click (US$)no data
Competition indexno data
TypeGeneric
VolatileNo
Top-of-page bid, low to highno data
cleaning servicesNot proven on these numbers
General and near me. No price from Google; cap it and read your own cost per click.
Searches a month8
Cost per click (A$)no data
Cost per click (US$)no data
Competition index29
TypeGeneric
VolatileNo
Top-of-page bid, low to highno data
cleaning services near meNot proven on these numbers
General and near me. No price from Google; cap it and read your own cost per click.
Searches a month8
Cost per click (A$)no data
Cost per click (US$)no data
Competition index83
TypeNear me
VolatileNo
Top-of-page bid, low to highA$4.88 to A$11.37
house cleaning near meNot proven on these numbers
General and near me. Below the typical click here.
Searches a month8
Cost per click (A$)A$2.25
Cost per click (US$)US$1.60
Competition index48
TypeNear me
VolatileNo
Top-of-page bid, low to highno data
deep cleaning serviceNot proven on these numbers
Deep and spring cleaning. No price from Google; cap it and read your own cost per click.
Searches a month6
Cost per click (A$)no data
Cost per click (US$)no data
Competition indexno data
TypeService
VolatileNo
Top-of-page bid, low to highno data
office cleaningShared pool
General search, mixed intent. No price from Google; cap it and read your own cost per click.
Searches a month2
Cost per click (A$)no data
Cost per click (US$)no data
Competition indexno data
TypeAdjacent
VolatileNo
Top-of-page bid, low to highno data
spring cleaning serviceNot proven on these numbers
Deep and spring cleaning. No price from Google; cap it and read your own cost per click.
Searches a month1
Cost per click (A$)no data
Cost per click (US$)no data
Competition indexno data
TypeService
VolatileYes
Top-of-page bid, low to highno data
regular house cleaningNot proven on these numbers
Regular house cleaning. No price from Google; cap it and read your own cost per click.
Searches a month0
Cost per click (A$)no data
Cost per click (US$)no data
Competition indexno data
TypeService
VolatileNo
Top-of-page bid, low to highno data
Market backdrop

The market every segment shares

These numbers don't pick a segment for you. They set the size of the prize and the price of entry for all of them.

Market size
Small
61 searches a month, 24th of 25 cities by monthly searches, among the three fewest
Momentum
Falling
-20.7% vs prior 12 months; job ads -38.8%
Click cost
Cheap
A$9.71 typical, 7th of 25 cities by median cost per click, mid-table
Rivals per head
Average
30.35 house cleaner businesses per 10,000 people in New South Wales; 5th of 8 states and territories by businesses per 10,000 people, mid-table
Searches per business
Thin
0.2 a month per business (estimate).
Albury-Wodonga in NSW

House cleaning ads across 6 NSW cities

1st of 6 NSW cities by median cost per click, the cheapest. 6th of 6 NSW cities by monthly searches, the fewest.

City Cost per click (A$, median) Searches a month Searches per 10,000 people
Sydney A$12.30 6,724 11.9
Newcastle A$14.15 272 5.0
Central Coast A$12.35 248 7.0
Wollongong A$11.36 222 6.9
Wagga Wagga A$12.69 62 10.7
Albury-Wodonga A$9.71 61 6.0

Searches per 10,000 people use each city's own population (ABS 2025). Bold is Albury-Wodonga.

Where Albury-Wodonga sits

House cleaning ads across the 25 cities

Geelong has the dearest clicks (A$20.14) and Bendigo the cheapest (A$3.64). Albury-Wodonga is 7th of 25 cities by median cost per click, mid-table, and 24th of 25 cities by monthly searches, among the three fewest.

City Cost per click (A$, median) Searches a month Change vs last year
Geelong
20
138
-29.5%
Adelaide
19
1,386
-15.2%
Gold Coast
18
888
-8.7%
Canberra
16
428
-27.8%
Perth
15
1,590
-29.5%
Toowoomba
15
110
0.0%
Sunshine Coast
15
194
-24.8%
Newcastle
14
272
-40.9%
Bunbury
13
56
-8.2%
Wagga Wagga
13
62
-3.9%
Hobart
12
121
-5.2%
Central Coast
12
248
-9.7%
Sydney
12
6,724
-34.1%
Brisbane
12
3,711
-25.5%
Melbourne
12
7,257
-39.1%
Wollongong
11
222
+9.9%
Cairns
11
153
+17.9%
Mackay
11
78
+1.1%
Albury-Wodonga
9.71
61
-20.7%
Ballarat
8.45
80
-26.7%
Townsville
7.86
133
-27.6%
Darwin
7.51
108
-12.2%
Rockhampton
7.35
67
+2.6%
Launceston
4.60
74
-33.1%
Bendigo
3.64
70
-4.5%

Sorted by cost per click, dearest first. The number in each cell is the value and the bar behind it shows its size. Prices from A$10 up are rounded to the dollar; prices under A$10 show cents; a city with no Google price sits at the bottom. Amber bars are falls in change vs last year. A dark dot marks a capital city. Albury-Wodonga is in bold with darker bars.

Competition

Competition in New South Wales

Business counts and job ads are published by state, not by city, so this section shows New South Wales figures for house cleaners; every NSW city in this set shares them.

The business count uses ANZSIC 7311 Building Cleaning, Pest Control and Gardening Services and job ads use ANZSCO 8113 Domestic Cleaners, the closest published codes; they cover more businesses than house cleaners alone.

Businesses, June 2025
26,078
New entries, FY2025
6,255
Exits, FY2025
5,543
Both falling, year on year
-38.8% job ads
-20.7% searches

House cleaner job ads in NSW and house cleaner searches in Albury-Wodonga, each against the year before.

House cleaner businesses per 10,000 people
Tas
21.52
Qld
28.05
WA
28.48
NT
29.75
NSW
30.35
ACT
31.12
SA
33.87
Vic
40.24

NSW is 5th of 8 states and territories by businesses per 10,000 people, mid-table.

Estimate: searches per business, Albury-Wodonga: 0.2 a month (assumes even business density across New South Wales; Albury-Wodonga holds 1.2% of New South Wales's population).

Demand

Four years of house cleaner searches in Albury-Wodonga

House cleaner searches in Albury-Wodonga are down 20.7% year on year, averaging 61 a month. The last 12 months are in dark blue.

Sep 2022 to Aug 2023
1,080
Sep 2023 to Aug 2024
1,210
Sep 2024 to Aug 2025
920
Sep 2025 to Aug 2026
730

Total searches in each 12-month block.

Seasons

Seasonality

J F M A M J J A S O N D

January is the peak month, running 18.8% above the average month for house cleaner searches in Albury-Wodonga; August is the quietest, 14.7% below.

Rules

Advertising rules

Sixty Steps found no national advertising code specific to house cleaners; check any licence-display rule with your own state regulator before relying on this page. For general advertising and consumer-law obligations, see the ACCC advertising and selling guide.

FAQ

Questions people ask about house cleaner ads in Albury-Wodonga

What does a Google Ads click cost for a house cleaner in Albury-Wodonga?

A$9.71 a click is the typical (median) cost across all house cleaner search terms in Albury-Wodonga (Google Ads via DataForSEO, pulled 2026-10-12). That is 7th of 25 cities by median cost per click, mid-table.

How many people search for a house cleaner in Albury-Wodonga each month?

61 searches a month on average over the last 12 months, down 20.7% year on year (Google Ads via DataForSEO, pulled 2026-10-12).

Which house cleaner clean pays back fastest on Google Ads in Albury-Wodonga?

No margin is published for house cleaners here, so the payback figures need your own. Put in your own numbers in the planner to see which pays back.

How does Albury-Wodonga compare with other NSW cities for house cleaner ads?

Albury-Wodonga is 1st of 6 NSW cities by median cost per click, the cheapest, and 6th of 6 NSW cities by monthly searches, the fewest (Google Ads via DataForSEO, pulled 2026-10-12).

Where do the numbers on this page come from?

Google Ads search volume and cost per click from DataForSEO (pulled 2026-10-12); clean values from published Australian sources where one exists; click-to-call and call-to-book rates from US industry benchmarks; business counts from the ABS. Full sources are listed at the bottom of this page.

The wider set

Where this page sits

This is one of 541 pages: 22 services across 25 cities, all listed on the data hub. Every page uses the same keyword method, pull date and formulas, so figures compare directly.

Service
Home services
House cleaning in Albury-Wodonga, this page
Other services in Albury-Wodonga
Place
Australia, 25 cities
New South Wales, 6 cities in this set
House cleaning in the other 24 cities

Business counts and job ads are published by state, so the NSW figures on this page cover the whole state, not just Albury-Wodonga; search volumes and click prices are pulled for Albury-Wodonga itself.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email your benchmark and the figures you typed above come with it; nothing is sent until you press send.

Get a free teardown Email me my benchmark
Opens an email to [email protected] with your numbers filled in; nothing is sent until you press send.
Method

Search terms: a fixed keyword set per service, tagged by intent (service, generic, near me and adjacent), targeted to each city using Google Ads city-level location codes, not a text match. Albury-Wodonga uses more than one location code; volumes are summed and click prices are volume-weighted.

Headline monthly searches is the mean of the last 12 months of the core keyword set; the full 48-month series is shown on the chart.

Year-on-year change is total core-keyword searches in the last 12 months against the 12 months before that, for Albury-Wodonga's own totals (the two most recent 12-month blocks in the demand table).

Headline cost per click is the volume-weighted median of each keyword's mean cost per click over the core set, called "typical cost per click (median)" throughout. The top-of-page bid is shown separately with its own label; the highest single-keyword cost per click is never the headline.

A keyword is flagged Volatile when its 24-month maximum is 2.5 times its minimum or more, or when a single month makes up 40% or more of its 12-month total. Volatile keywords stay in the totals.

Prices convert from Google Ads US dollars to Australian dollars at the US Federal Reserve's H.10 monthly average rate for September 2026 (1 AUD = 0.7115 USD). Ranks compare cost per click (cheapest to dearest) and monthly searches (most to fewest) across the 25 cities with data for this service and across the cities in the same state, and business density (fewest to most) across 8 states and territories; a trend is only stated when the change is 5% or more.

Segments: each niche is tagged by how its own numbers pay back. Quick cash clears its ad cost on the first clean; Big tickets have the largest profit per clean in the service; Client book pays back over 12 months of repeat visits. A niche can carry up to two tags, or none ("not proven on these numbers") if neither test clears the bar. A niche with no published price carries "No price source yet" and asks you to put in yours. General and near-me keywords sit in a shared pool.

Confidence: each niche carries a confidence level (High/Medium/Low/None) for its weakest input among search volume, click price, clean value and margin. High means sourced for this exact city or an official AU figure. Medium means AU-sourced but national or industry-level. Low means a single weak source, an overseas figure or a US benchmark. None means no sourced figure; put in your own.

The modelled figure on this page is "searches per business" in the competition section, which assumes business density is even within a state, so a city's share of state businesses is approximated by its share of state population; it is the only number tagged "(estimate)". The segment cards, niche table and plan are a worked example using example clean rates you can replace with your own. Every other figure is a direct read from the source cited in the data section.

Data and sources

Next refresh planned January 2027. Download the monthly data as CSV.

DatasetLicence
DataForSEO Google Ads search volume
DataForSEO, retrieved 2026-10-12
DataForSEO Terms of Service (paid API licence)
ABS Counts of Australian Businesses (CABEE)
Australian Bureau of Statistics
CC BY 4.0
ABS Estimated Resident Population
Australian Bureau of Statistics
CC BY 4.0
JSA Internet Vacancy Index, ANZSCO 8113
Jobs and Skills Australia
CC BY 4.0 International
US Federal Reserve H.10 Foreign Exchange Rates
Board of Governors of the Federal Reserve System
Public domain (US government work)

Search data pulled 2026-10-12 from Google Ads via DataForSEO. Prices in A$ at the US Federal Reserve September 2026 average (1 AUD = 0.7115 USD). Method, sources and CSV.

Google Keyword Planner estimates via DataForSEO, not what you'll pay at auction; your own Google Ads account shows your real price.

About this data

Search volumes and click prices are licensed from DataForSEO (Google Ads data) and can't be re-pulled without a paid account. Business counts, job ads and exchange rates are open government data you can download yourself. Published by Sixty Steps, which runs ad accounts for local businesses.

Related: House cleaning in Sydney, House cleaning in Newcastle, House cleaning in Central Coast, House cleaning across Australia.

Privacy · Terms