Plumber ads in Ottawa: C$21.23 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$628 in clicks at C$21.23 a click.

Cost per booked job in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in Ottawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Ottawa, at 44.4%.

In Ottawa, urgent has the highest click price among the counted intent groups, at C$38.42 a click.

An urgent search (“emergency plumber”) costs C$38.42 a click, against C$16.50 for “plumber”.

Plan a month of plumber ads in Ottawa

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in Ottawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in Ottawa are “plumber” (1,650 searches a month at C$16.50 a click), “plumber near me” (1,475 searches a month at C$23.46 a click), and “emergency plumber” (290 searches a month at C$38.42 a click).

In Ottawa, “toilet repair” is the keyword furthest from the country median: C$6.65 a click, 72.9% below the C$24.55 median click price for plumber across this country's tracked cities.

In Ottawa, “hot water system repair” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Ottawa, 4 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How Ottawa compares in Canada

Over the 48 months tracked, plumbers searches in Ottawa peaked in September 2025 at 5,880 and were lowest in December 2024 at 2,460. Ottawa's single latest tracked month is up 7.6% on the same month a year ago and down 12.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "24 hour plumber", up 570.0%.

• Ottawa is 5th of 13 Canada cities by click price, mid-table.
• Ottawa is 4th of 13 Canada cities by monthly searches, mid-table.
• Ottawa is 3rd of 7 Ontario cities by click price, among the three lowest.
• Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
• Ottawa logs 280.4 searches a month for every 100,000 people, fewer than the 283.4 logged by Hamilton, the nearest-ranked city in the same province.
• Ottawa's 280.4 searches a month per 100,000 people is above the country-wide rate of 196.6 for this service.
• Ottawa's median plumber click price of C$21.23 is 13.5% below the country median of C$24.55.
• Counted searches over the last 12 months are up 17.7% on the 12 months before.
• In Ottawa, searches peak in September, about 21.1% above the monthly average, and are lowest in February.

Plumber businesses in Ottawa

Statistics Canada does not publish a business count for plumbers in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix plumbers with other businesses. That is a finding about the published statistics, not about how many plumbers work here.

Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

Canada is 4th of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for plumbers in Canada

Licensing is set by each province or territory.

Questions people ask about plumber ads in Ottawa

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.