Plumber ads in Hamilton: C$26.20 a click
A Google Ads click for a plumber in Hamilton costs C$26.20 at the search-weighted average (2,469 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 29.2% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$775 in clicks at C$26.20 a click.
In Hamilton, the lowest click price on this page is specific jobs at C$5.97. The highest click price on this page in Hamilton is near me at C$31.77.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$775 in clicks at C$26.20 a click.
Cost per booked job in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | C$17.24 | C$510 |
| Near me | C$31.77 | C$940 |
| Urgent | C$28.40 | C$840 |
| Specific jobs | C$5.97 | C$177 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the plumber searches are in Hamilton
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in Hamilton, at 54.3%.
In Hamilton, near me has the highest click price among the counted intent groups, at C$31.77 a click.
An urgent search (“emergency plumber”) costs C$25.90 a click, against C$17.24 for “plumber”.
General searches
Near me
Highest click price on this pageUrgent
Specific jobs
Lowest click price on this pagePlan a month of plumber ads in Hamilton
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$26.20 a click buys about 38.2 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.1 calls and 1.3 booked jobs, so each booked job costs about C$775 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every plumber keyword tracked in Hamilton
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched plumber keywords in Hamilton are “plumber near me” (1,342 searches a month at C$31.77 a click), “plumber” (850 searches a month at C$17.24 a click), and “emergency plumber” (219 searches a month at C$25.90 a click).
In Hamilton, “24 hour plumber” is the keyword furthest from the country median: C$73.94 a click, 201.2% above the C$24.55 median click price for plumber across this country's tracked cities.
In Hamilton, “hot water system repair” is the least-searched of the counted keywords tracked here, at 0 searches a month.
In Hamilton, 5 of the 12 counted plumber keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| plumber | General searches | 850 | C$17.24 |
| plumber near me | Near me | 1,342 | C$31.77 |
| emergency plumber | Urgent | 219 | C$25.90 |
| 24 hour plumber | Urgent | 12 | C$73.94 |
| burst pipe | Urgent | 8 | no price |
| toilet repair | Specific jobs | 18 | C$5.97 |
| leaking tap repair | Specific jobs | 9 | no price |
| blocked drain | Specific jobs | 8 | no price |
| gas plumber | Specific jobs | 3 | no price |
| blocked drain plumber | Specific jobs | 1 | no price |
| hot water system repair | Specific jobs | 0 | no price |
| hot water system replacement | Specific jobs | 0 | no price |
How Hamilton compares in Canada
Over the 48 months tracked, plumbers searches in Hamilton peaked in February 2026 at 3,480 and were lowest in February 2024 at 1,550. Hamilton's single latest tracked month is up 8.8% on the same month a year ago and up 19.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "emergency plumber", up 387.0%.
- Hamilton is 9th of 13 Canada cities by click price, mid-table.
- Hamilton is 6th of 13 Canada cities by monthly searches, mid-table.
- Hamilton is 4th of 7 Ontario cities by click price, mid-table.
- Hamilton is 3rd of 7 Ontario cities by monthly searches, among the three highest.
- Hamilton logs 283.4 searches a month for every 100,000 people, more than the 280.4 logged by Ottawa, the nearest-ranked city in the same province.
- Hamilton's 283.4 searches a month per 100,000 people is above the country-wide rate of 196.6 for this service.
- Hamilton's median plumber click price of C$26.20 is 6.7% above the country median of C$24.55.
- Counted searches over the last 12 months are up 29.2% on the 12 months before.
- In Hamilton, searches are fairly even through the year; the busiest month, January, is not a strong peak.
Plumber businesses in Hamilton
Statistics Canada does not publish a business count for plumbers in Hamilton at this level, so this page shows none. It publishes counts for Hamilton only for broader industry groups, which mix plumbers with other businesses. That is a finding about the published statistics, not about how many plumbers work here.
Population: 871,143 (Hamilton (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Plumber click prices in 6 countries
Canada is 4th of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$4.77 | 379.3 | 5 |
| New Zealand | US$7.56 | 339.1 | 6 |
| United Kingdom | US$8.98 | 227.5 | 25 |
| Canada this page's country | US$17.57 | 196.6 | 13 |
| Australia | US$20.97 | 354.7 | 25 |
| United States | US$44.92 | 163.0 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for plumbers in Canada
Licensing is set by each province or territory.
Questions people ask about plumber ads in Hamilton
How much does a Google Ads click cost for a plumber in Hamilton?
C$26.20 a click at the search-weighted average across the counted plumber search terms in Hamilton (Google Ads via DataForSEO, pulled 13 October 2026). Hamilton is 9th of 13 Canada cities by click price, mid-table.
How many people search for a plumber in Hamilton each month?
2,469 searches a month on average over the last 12 months, up 29.2% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked job cost in clicks for plumbers in Hamilton?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$775 in clicks at C$26.20 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238220 shares its 4-digit group 2382 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Hamilton with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Plumber in Toronto, Plumber in Ottawa, Plumber in Kitchener, Plumber across Canada, All services in Hamilton.
