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Pest control ads in Winnipeg: C$5.62 a click

A Google Ads click for a pest controller in Winnipeg costs C$5.62 at the search-weighted average (492 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 3.4% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$5.62
Searches a month
492
Year on year
down 3.4%
Click cost per booked treatment
C$166

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$166 in clicks at C$5.62 a click.

In Winnipeg, the lowest click price on this page is near me at C$4.74. The highest click price on this page in Winnipeg is specific jobs at C$8.44.

Cost per booked treatment

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$166 in clicks at C$5.62 a click.

Cost per booked treatment in Winnipeg is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Winnipeg figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked treatment
General searchesC$5.41C$160
Near meC$4.74C$140
Specific jobsC$8.44C$250

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the pest control searches are in Winnipeg

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Winnipeg, at 50.4%.

In Winnipeg, specific jobs has the highest click price among the counted intent groups, at C$8.44 a click.

General searches

“pest control”
Searches a month248, 50.4% of counted searches
Click price, weighted avgC$5.41

Near me

Lowest click price on this page
“pest control near me”
Searches a month139, 28.3% of counted searches
Click price, weighted avgC$4.74
In Winnipeg, 1st of 3 niches on this page by click price, the lowest.

Urgent

“termite treatment”, “emergency pest control”
Searches a month22, 4.5% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“pest inspection”, “termite inspection”, “cockroach treatment”, “rodent control”, “spider control”, “ant treatment”, “pre-purchase pest inspection”
Searches a month83, 16.9% of counted searches
Click price, weighted avgC$8.44
In Winnipeg, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“fumigation”
Searches a month53
Click price, weighted avgC$5.45
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of pest control ads in Winnipeg

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
177.9
Calls or forms
14.3
Booked treatments
6.0
Click cost per booked treatment
C$166

C$1,000 at C$5.62 a click buys about 177.9 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 14.3 calls and 6.0 booked treatments, so each booked treatment costs about C$166 in clicks.

Put in your value per treatment and your margin to see whether this pays back.

Keywords

Every pest control keyword tracked in Winnipeg

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Winnipeg are “pest control” (248 searches a month at C$5.41 a click), “pest control near me” (139 searches a month at C$4.74 a click), and “rodent control” (32 searches a month at C$8.43 a click).

In Winnipeg, “pest inspection” is the keyword furthest from the country median: C$35.98 a click, 356.6% above the C$7.88 median click price for pest control across this country's tracked cities.

In Winnipeg, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Winnipeg, 6 of the 11 counted pest control keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
pest controlGeneral searches248C$5.41
pest control near meNear me139C$4.74
emergency pest controlUrgent12no price
termite treatmentUrgent10no price
rodent controlSpecific jobs32C$8.43
spider controlSpecific jobs14C$1.51
termite inspectionSpecific jobs14no price
cockroach treatmentSpecific jobs11C$2.26
ant treatmentSpecific jobs6no price
pest inspectionSpecific jobs6C$35.98
pre-purchase pest inspectionSpecific jobs0no price
fumigation
Related, not counted
Related keywords53C$5.45
Ranks and trend

How Winnipeg compares in Canada

Over the 48 months tracked, pest controllers searches in Winnipeg peaked in July 2023 at 920 and were lowest in February 2023 at 330. Winnipeg's single latest tracked month is up 5.4% on the same month a year ago and down 18.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Winnipeg, the keyword changing fastest year on year is "termite inspection", up 142.9%.

  • Winnipeg is 1st of 13 Canada cities by click price, the lowest.
  • Winnipeg is 7th of 13 Canada cities by monthly searches, mid-table.
  • Winnipeg is the only city in Manitoba in this set, so there is no same-province rank.
  • Winnipeg's 51.7 searches a month per 100,000 people is below the country-wide rate of 57.6 for this service.
  • Winnipeg's median pest control click price of C$5.62 is 28.7% below the country median of C$7.88.
  • Counted searches over the last 12 months are down 3.4% on the 12 months before.
  • In Winnipeg, searches peak in July, about 27.5% above the monthly average, and are lowest in February.
Businesses

Pest control businesses in Winnipeg

Statistics Canada does not publish a business count for pest controllers in Winnipeg at this level, so this page shows none. It publishes counts for Winnipeg only for broader industry groups, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 951,758 (Winnipeg (CMA), Manitoba). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Pest control click prices in 6 countries

Canada is 4th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$3.5988.55
New ZealandUS$5.0274.56
United KingdomUS$5.0957.625
Canada
this page's country
US$5.6457.613
AustraliaUS$11.76168.125
United StatesUS$33.0554.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about pest control ads in Winnipeg

How much does a Google Ads click cost for a pest controller in Winnipeg?

C$5.62 a click at the search-weighted average across the counted pest control search terms in Winnipeg (Google Ads via DataForSEO, pulled 13 October 2026). Winnipeg is 1st of 13 Canada cities by click price, the lowest.

How many people search for a pest controller in Winnipeg each month?

492 searches a month on average over the last 12 months, down 3.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked treatment cost in clicks for pest controllers in Winnipeg?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$166 in clicks at C$5.62 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 561710 shares its 4-digit group 5617 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Winnipeg with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked treatment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Pest control in Toronto, Pest control in Vancouver, Pest control in Calgary, Pest control across Canada, All services in Winnipeg.

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