Pest control ads in Victoria: C$7.31 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$216 in clicks at C$7.31 a click.

Cost per booked treatment in Victoria is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Victoria figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Victoria

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Victoria, at 49.7%.

In Victoria, near me has the highest click price among the counted intent groups, at C$7.56 a click.

Plan a month of pest control ads in Victoria

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Victoria

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Victoria are “pest control” (172 searches a month at C$7.38 a click), “pest control near me” (109 searches a month at C$7.56 a click), and “rodent control” (17 searches a month with no Google click price).

In Victoria, “ant treatment” is the keyword furthest from the country median: C$0.29 a click, 96.3% below the C$7.88 median click price for pest control across this country's tracked cities.

In Victoria, “ant treatment” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Victoria, 4 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Victoria compares in Canada

Over the 48 months tracked, pest controllers searches in Victoria peaked in July 2024 at 920 and were lowest in November 2025 at 180. Victoria's single latest tracked month is down 27.9% on the same month a year ago and down 20.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Victoria, the keyword changing fastest year on year is "termite inspection", up 160.0%.

• Victoria is 4th of 13 Canada cities by click price, mid-table.
• Victoria is 9th of 13 Canada cities by monthly searches, mid-table.
• Victoria is 1st of 2 British Columbia cities by click price, the lowest.
• Victoria is 2nd of 2 British Columbia cities by monthly searches, the lowest.
• Victoria logs 77.7 searches a month for every 100,000 people, more than the 39.0 logged by Vancouver, the nearest-ranked city in the same province.
• Victoria's 77.7 searches a month per 100,000 people is above the country-wide rate of 57.6 for this service.
• Victoria's median pest control click price of C$7.31 is 7.2% below the country median of C$7.88.
• Counted searches over the last 12 months are down 18.8% on the 12 months before.
• In Victoria, searches peak in July, about 57.9% above the monthly average, and are lowest in February.

Pest control businesses in Victoria

Statistics Canada does not publish a business count for pest controllers in Victoria at this level, so this page shows none. It publishes counts for Victoria only for broader industry groups, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 445,090 (Victoria (CMA), British Columbia). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

Canada is 4th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Victoria

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.