Movers ads in Ottawa: C$13.43 a click
A Google Ads click for a mover in Ottawa costs C$13.43 at the search-weighted average (1,650 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 18.3% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about C$397 in clicks at C$13.43 a click.
In Ottawa, the lowest click price on this page is specific jobs at C$11.01. The highest click price on this page in Ottawa is general searches at C$13.89.
What a booked move costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about C$397 in clicks at C$13.43 a click.
Cost per booked move in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked move |
|---|---|---|
| General searches | C$13.89 | C$411 |
| Near me | C$13.79 | C$408 |
| Specific jobs | C$11.01 | C$326 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the movers searches are in Ottawa
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Ottawa, at 51.3%.
In Ottawa, general searches has the highest click price among the counted intent groups, at C$13.89 a click.
General searches
Highest click price on this pageNear me
Specific jobs
Lowest click price on this pageRelated keywords
Not countedPlan a month of movers ads in Ottawa
Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$13.43 a click buys about 74.5 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 6.0 calls and 2.5 booked moves, so each booked move costs about C$397 in clicks.
Put in your value per move and your margin to see whether this pays back.
Every movers keyword tracked in Ottawa
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched movers keywords in Ottawa are “moving company” (502 searches a month at C$13.55 a click), “movers near me” (372 searches a month at C$13.79 a click), and “movers” (343 searches a month at C$14.39 a click).
In Ottawa, “piano movers” is the keyword furthest from the country median: C$3.98 a click, 77.9% below the C$18.02 median click price for movers across this country's tracked cities.
In Ottawa, “furniture movers” is the least-searched of the counted keywords tracked here, at 40 searches a month.
In Ottawa, 7 of the 9 counted movers keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| moving company | General searches | 502 | C$13.55 |
| movers | General searches | 343 | C$14.39 |
| movers near me | Near me | 372 | C$13.79 |
| office movers | Specific jobs | 212 | no price |
| local movers | Specific jobs | 71 | C$14.14 |
| piano movers | Specific jobs | 68 | C$3.98 |
| furniture movers | Specific jobs | 40 | C$5.77 |
| long distance movers | Specific jobs | 40 | C$22.66 |
| packing services movers | Specific jobs | none | no price |
| full service movers Related, not counted | Related keywords | 16 | C$20.16 |
| storage movers Related, not counted | Related keywords | 2 | no price |
How Ottawa compares in Canada
Over the 48 months tracked, movers searches in Ottawa peaked in June 2024 at 4,230 and were lowest in December 2024 at 1,210. Ottawa's single latest tracked month is down 24.5% on the same month a year ago and down 47.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "office movers", up 298.4%.
- Ottawa is 3rd of 13 Canada cities by click price, among the three lowest.
- Ottawa is 5th of 13 Canada cities by monthly searches, mid-table.
- Ottawa is 1st of 7 Ontario cities by click price, the lowest.
- Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
- Ottawa logs 124.5 searches a month for every 100,000 people, fewer than the 201.9 logged by London, the nearest-ranked city in the same province.
- Ottawa's 124.5 searches a month per 100,000 people is above the country-wide rate of 99.0 for this service.
- Ottawa's median movers click price of C$13.43 is 25.5% below the country median of C$18.02.
- Counted searches over the last 12 months are down 18.3% on the 12 months before.
- In Ottawa, searches peak in March, about 44.4% above the monthly average, and are lowest in December.
Movers businesses in Ottawa
Statistics Canada does not publish a business count for movers in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix movers with other businesses. That is a finding about the published statistics, not about how many movers work here.
Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Movers click prices in 6 countries
Canada is 4th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.45 | 57.0 | 5 |
| United Kingdom | US$7.13 | 77.6 | 25 |
| New Zealand | US$8.57 | 64.5 | 6 |
| Canada this page's country | US$12.90 | 99.0 | 13 |
| Australia | US$16.70 | 156.4 | 25 |
| United States | US$28.43 | 90.4 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about movers ads in Ottawa
How much does a Google Ads click cost for a mover in Ottawa?
C$13.43 a click at the search-weighted average across the counted movers search terms in Ottawa (Google Ads via DataForSEO, pulled 13 October 2026). Ottawa is 3rd of 13 Canada cities by click price, among the three lowest.
How many people search for a mover in Ottawa each month?
1,650 searches a month on average over the last 12 months, down 18.3% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked move cost in clicks for movers in Ottawa?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about C$397 in clicks at C$13.43 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 484210 shares its 4-digit group 4842 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Ottawa with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Movers in Toronto, Movers in Hamilton, Movers in Kitchener, Movers across Canada, All services in Ottawa.
