Hairdresser ads in Ottawa: C$0.86 a click
A Google Ads click for a hairdresser in Ottawa costs C$0.86 at the search-weighted average (20,922 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 19.6% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
In Ottawa, the lowest click price on this page is general searches at C$0.76. The highest click price on this page in Ottawa is near me at C$0.93.
What a booked booking costs in clicks
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Cost per booked booking in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked booking |
|---|---|---|
| General searches | C$0.76 | put in your rates |
| Near me | C$0.93 | put in your rates |
| Specific jobs | C$0.82 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the hairdresser searches are in Ottawa
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in Ottawa, at 51.8%.
In Ottawa, near me has the highest click price among the counted intent groups, at C$0.93 a click.
General searches
Lowest click price on this pageNear me
Highest click price on this pageSpecific jobs
Related keywords
Not countedPlan a month of hairdresser ads in Ottawa
Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$0.86 a click buys about 1,162.8 clicks a month.
Put in your call and booking rates to see how many booked bookings this buys.
Put in your value per booking and your margin to see whether this pays back.
Every hairdresser keyword tracked in Ottawa
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched hairdresser keywords in Ottawa are “hair salon near me” (9,667 searches a month at C$0.91 a click), “hair salon” (4,283 searches a month at C$0.73 a click), and “haircut” (2,025 searches a month at C$0.78 a click).
In Ottawa, “hair extensions” is the keyword furthest from the country median: C$1.76 a click, 87.2% above the C$0.94 median click price for hairdresser across this country's tracked cities.
In Ottawa, “keratin treatment” is the least-searched of the counted keywords tracked here, at 267 searches a month.
In Ottawa, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| hair salon | General searches | 4,283 | C$0.73 |
| hairdresser | General searches | 677 | C$0.96 |
| hair salon near me | Near me | 9,667 | C$0.91 |
| hairdresser near me | Near me | 1,175 | C$1.12 |
| haircut | Specific jobs | 2,025 | C$0.78 |
| mens haircut | Specific jobs | 1,250 | C$0.80 |
| balayage | Specific jobs | 749 | C$0.48 |
| hair color | Specific jobs | 450 | C$0.88 |
| hair extensions | Specific jobs | 380 | C$1.76 |
| keratin treatment | Specific jobs | 267 | C$0.70 |
| barber near me Related, not counted | Related keywords | 9,150 | C$0.92 |
| barber Related, not counted | Related keywords | 3,933 | C$0.96 |
How Ottawa compares in Canada
Over the 48 months tracked, hairdressers searches in Ottawa peaked in August 2023 at 37,050 and were lowest in February 2026 at 18,000. Ottawa's single latest tracked month is down 2.6% on the same month a year ago and down 10.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "hairdresser", down 33.8%.
- Ottawa is 6th of 13 Canada cities by click price, mid-table.
- Ottawa is 5th of 13 Canada cities by monthly searches, mid-table.
- Ottawa is 2nd of 7 Ontario cities by click price, among the three lowest.
- Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
- Ottawa logs 1,578.1 searches a month for every 100,000 people, more than the 1,424.6 logged by London, the nearest-ranked city in the same province.
- Ottawa's 1,578.1 searches a month per 100,000 people is above the country-wide rate of 1,284.1 for this service.
- Ottawa's median hairdresser click price of C$0.86 is 8.5% below the country median of C$0.94.
- Counted searches over the last 12 months are down 19.6% on the 12 months before.
- In Ottawa, searches peak in August, about 16.4% above the monthly average, and are lowest in November.
Hairdresser businesses in Ottawa
Statistics Canada does not publish a business count for hairdressers in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix hairdressers with other businesses. That is a finding about the published statistics, not about how many hairdressers work here.
Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Hairdresser click prices in 6 countries
Canada is 3rd of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.49 | 1,721.3 | 5 |
| United Kingdom | US$0.59 | 1,158.8 | 25 |
| Canada this page's country | US$0.67 | 1,284.1 | 13 |
| Australia | US$0.73 | 1,892.7 | 25 |
| New Zealand | US$0.84 | 1,512.0 | 6 |
| United States | US$1.15 | 536.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about hairdresser ads in Ottawa
How much does a Google Ads click cost for a hairdresser in Ottawa?
C$0.86 a click at the search-weighted average across the counted hairdresser search terms in Ottawa (Google Ads via DataForSEO, pulled 13 October 2026). Ottawa is 6th of 13 Canada cities by click price, mid-table.
How many people search for a hairdresser in Ottawa each month?
20,922 searches a month on average over the last 12 months, down 19.6% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked booking cost in clicks for hairdressers in Ottawa?
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 812110 shares its 4-digit group 8121 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Ottawa with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Beauty & Personal Care | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Hairdresser in Toronto, Hairdresser in Hamilton, Hairdresser in Kitchener, Hairdresser across Canada, All services in Ottawa.
