Accountant ads in Ottawa: C$8.55 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Ottawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Ottawa, at 54.1%.

In Ottawa, specific jobs has the highest click price among the counted intent groups, at C$10.61 a click.

Plan a month of accountant ads in Ottawa

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Ottawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Ottawa are “accountant” (489 searches a month at C$10.33 a click), “accountant near me” (266 searches a month at C$4.26 a click), and “tax accountant” (62 searches a month at C$7.01 a click).

In Ottawa, “small business accountant” is the keyword furthest from the country median: C$33.79 a click, 295.2% above the C$8.55 median click price for accountant across this country's tracked cities.

In Ottawa, “tax return accountant” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Ottawa, 5 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How Ottawa compares in Canada

Over the 48 months tracked, accountants searches in Ottawa peaked in March 2025 at 2,060 and were lowest in July 2026 at 450. Ottawa's single latest tracked month is down 21.7% on the same month a year ago and down 30.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "tax return accountant", down 57.9%.

• Ottawa is 7th of 13 Canada cities by click price, mid-table.
• Ottawa is 5th of 13 Canada cities by monthly searches, mid-table.
• Ottawa is 2nd of 7 Ontario cities by click price, among the three lowest.
• Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
• Ottawa logs 68.1 searches a month for every 100,000 people, more than the 63.7 logged by London, the nearest-ranked city in the same province.
• Ottawa's 68.1 searches a month per 100,000 people is above the country-wide rate of 57.5 for this service.
• Ottawa's median accountant click price of C$8.55 is in line with the country median of C$8.55.
• Counted searches over the last 12 months are down 18.3% on the 12 months before.
• In Ottawa, searches peak in March, about 66.7% above the monthly average, and are lowest in August.

Accountant businesses in Ottawa

Statistics Canada does not publish a business count for accountants in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix accountants with other businesses. That is a finding about the published statistics, not about how many accountants work here.

Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

Canada is 2nd of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about accountant ads in Ottawa

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.