Failures

A landing page rebuild got 16 points more readers past the hero and still sold worse. The settled sales, not the engagement score, decided the result.

A Facebook ad pulled four times the normal click-through rate and sold nothing. Here is the exact spend, the exact result, and why click rate lied.

A book cover was updated correctly on the retail listing and the digital edition. The website kept the old one live for weeks.

In one split test, about 30% of raw sessions were prefetchers, scanners and bots registering a session and leaving without ever drawing a page.

A three-day-old ad set read as 6 cents back per dollar on the platform and 1.55 back per dollar once the bank settled. Both reports used the same money.

A platform sales count ran 27% ahead of settled bank money over one seven-day window, because three tracking integrations double-fired.

Across 5,965 recorded events over two weeks, two in three visitors never reached a quarter down the page, past the main proof point.

A retrofit spliced seven sentences in half mid-paragraph, and four separate scoring passes in a row all missed it before the book reached print.

A cover wrap built for one printer was reused on another printer stock. The spine was 0.07 inches short, and the text ran off-centre.

A priced-at-around-$1,000 rung sat with zero sales and survived on the excuse that traffic wasn't warm enough yet. It never was. It got deleted.

Even after the real problem was found, it took three separate price moves, months apart, before the same funnel stopped losing money.

Crossing five awareness stages against four or five buyer types makes a grid. Two cells sat empty for months, unnoticed.

An average order of $16.57 sat under a $20 to $40 break-even floor for two months of testing traffic, when the real fix was the price.