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Vet ads in Virginia Beach: US$6.87 a click

A Google Ads click for a vet in Virginia Beach costs US$6.87 at the search-weighted average (3,373 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.8% on the 12 months before.

The 10-second read
Click price, weighted avg
US$6.87
Searches a month
3,373
Year on year
down 17.8%
Click cost per booked appointment
US$193

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$193 in clicks at US$6.87 a click.

In Virginia Beach, the lowest click price on this page is urgent at US$4.92. The highest click price on this page in Virginia Beach is near me at US$7.62.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$193 in clicks at US$6.87 a click.

Cost per booked appointment in Virginia Beach is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Virginia Beach figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searchesUS$6.79US$190
Near meUS$7.62US$214
UrgentUS$4.92US$138
Specific jobsUS$5.22US$146

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the vet searches are in Virginia Beach

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Virginia Beach, at 48.2%.

In Virginia Beach, near me has the highest click price among the counted intent groups, at US$7.62 a click.

An urgent search (“emergency vet”) costs US$5.10 a click, against US$7.34 for “vet”.

General searches

“vet”, “veterinary clinic”, “vet clinic”
Searches a month1,114, 33.0% of counted searches
Click price, weighted avgUS$6.79

Near me

Highest click price on this page
“vet near me”
Searches a month1,625, 48.2% of counted searches
Click price, weighted avgUS$7.62
In Virginia Beach, 4th of 4 niches on this page by click price, the highest.

Urgent

Lowest click price on this page
“emergency vet”, “24 hour vet”
Searches a month305, 9.0% of counted searches
Click price, weighted avgUS$4.92
In Virginia Beach, 1st of 4 niches on this page by click price, the lowest.

Specific jobs

“pet vaccination”, “dog vaccination”, “puppy vaccination”, “cat vet”, “dog desexing”, “animal hospital”
Searches a month330, 9.8% of counted searches
Click price, weighted avgUS$5.22
Plan

Plan a month of vet ads in Virginia Beach

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
145.6
Calls or forms
23.6
Booked appointments
5.2
Click cost per booked appointment
US$193

US$1,000 at US$6.87 a click buys about 145.6 clicks a month.

If 16.22% of clicks call or fill a form and you book 22% of those calls, that is about 23.6 calls and 5.2 booked appointments, so each booked appointment costs about US$193 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every vet keyword tracked in Virginia Beach

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Virginia Beach are “vet near me” (1,625 searches a month at US$7.62 a click), “vet” (860 searches a month at US$7.34 a click), and “emergency vet” (282 searches a month at US$5.10 a click).

In Virginia Beach, “puppy vaccination” is the keyword furthest from the country median: US$2.40 a click, 74.8% below the US$9.54 median click price for vet across this country's tracked cities.

In Virginia Beach, “dog desexing” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Virginia Beach, 10 of the 12 counted vet keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
vetGeneral searches860US$7.34
vet clinicGeneral searches127US$4.93
veterinary clinicGeneral searches127US$4.93
vet near meNear me1,625US$7.62
emergency vetUrgent282US$5.10
24 hour vetUrgent23US$2.66
animal hospitalSpecific jobs179US$4.11
cat vetSpecific jobs67US$6.03
dog vaccinationSpecific jobs51US$9.18
puppy vaccinationSpecific jobs20US$2.40
pet vaccinationSpecific jobs12no price
dog desexingSpecific jobs1no price
Ranks and trend

How Virginia Beach compares in the United States

Over the 48 months tracked, vets searches in Virginia Beach peaked in July 2023 at 6,720 and were lowest in February 2026 at 2,510. Virginia Beach's single latest tracked month is up 12.4% on the same month a year ago and down 19.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Virginia Beach, the keyword changing fastest year on year is "dog desexing", down 75.0%.

  • Virginia Beach is 5th of 50 United States cities by click price, mid-table.
  • Virginia Beach is 44th of 50 United States cities by monthly searches, mid-table.
  • Virginia Beach is 1st of 2 Virginia cities by click price, the lowest.
  • Virginia Beach is 1st of 2 Virginia cities by monthly searches, the highest.
  • For this service, Virginia Beach sits in Virginia, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 1.0 businesses per 10,000 people across Virginia).
  • Virginia Beach's 187.7 searches a month per 100,000 people is below the country-wide rate of 244.6 for this service.
  • Virginia Beach's median vet click price of US$6.87 is 28.0% below the country median of US$9.54.
  • Counted searches over the last 12 months are down 17.8% on the 12 months before.
  • In Virginia Beach, searches are fairly even through the year; the busiest month, August, is not a strong peak.
Businesses

Vet businesses in Virginia Beach

The US Census Bureau counts 183 businesses in this industry in Virginia Beach-Chesapeake-Norfolk, VA-NC (2023), about 1.0 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,797,213 (Virginia Beach-Chesapeake-Norfolk, VA-NC). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Vet click prices in 6 countries

United States is 6th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.61520.55
New ZealandUS$1.92493.26
AustraliaUS$2.47704.125
United KingdomUS$3.36333.025
CanadaUS$3.50390.513
United States
this page's country
US$9.54244.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for vets in the United States

Licensing is set by each state.

FAQ

Questions people ask about vet ads in Virginia Beach

How much does a Google Ads click cost for a vet in Virginia Beach?

US$6.87 a click at the search-weighted average across the counted vet search terms in Virginia Beach (Google Ads via DataForSEO, pulled October 13, 2026). Virginia Beach is 5th of 50 United States cities by click price, mid-table.

How many people search for a vet in Virginia Beach each month?

3,373 searches a month on average over the last 12 months, down 17.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked appointment cost in clicks for vets in Virginia Beach?

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22.00% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$193 in clicks at US$6.87 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Veterinary Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Virginia Beach with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Animals & Pets
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Vet in Richmond, Vet in New York, Vet in Los Angeles, Vet across United States, All services in Virginia Beach.

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