Vet ads in San Francisco: US$11.65 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$326 in clicks at US$11.65 a click.

Cost per booked appointment in San Francisco is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Francisco figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in San Francisco

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in San Francisco, at 52.1%.

In San Francisco, specific jobs has the highest click price among the counted intent groups, at US$15.74 a click.

An urgent search (“emergency vet”) costs US$12.19 a click, against US$8.71 for “vet”.

Plan a month of vet ads in San Francisco

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in San Francisco

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in San Francisco are “vet” (3,492 searches a month at US$8.71 a click), “vet near me” (2,317 searches a month at US$10.87 a click), and “animal hospital” (1,193 searches a month at US$19.29 a click).

In San Francisco, “animal hospital” is the keyword furthest from the country median: US$19.29 a click, 102.2% above the US$9.54 median click price for vet across this country's tracked cities.

In San Francisco, “dog desexing” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In San Francisco, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

How San Francisco compares in the United States

Over the 48 months tracked, vets searches in San Francisco peaked in November 2022 at 24,970 and were lowest in April 2024 at 5,790. San Francisco's single latest tracked month is up 25.1% on the same month a year ago and down 9.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Francisco, the keyword changing fastest year on year is "vet clinic", up 224.8%.

• San Francisco is 39th of 50 United States cities by click price, mid-table.
• San Francisco is 17th of 50 United States cities by monthly searches, mid-table.
• San Francisco is 5th of 6 California cities by click price, among the three highest.
• San Francisco is 3rd of 6 California cities by monthly searches, among the three highest.
• For this service, San Francisco sits in California, which is 8th of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across California).
• San Francisco's 195.4 searches a month per 100,000 people is below the country-wide rate of 244.6 for this service.
• San Francisco's median vet click price of US$11.65 is 22.1% above the country median of US$9.54.
• Counted searches over the last 12 months are up 10.2% on the 12 months before.
• In San Francisco, searches peak in November, about 32.2% above the monthly average, and are lowest in December.

Vet businesses in San Francisco

The US Census Bureau counts 406 businesses in this industry in San Francisco-Oakland-Fremont, CA (2023), about 0.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,630,041 (San Francisco-Oakland-Fremont, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

United States is 6th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in the United States

Licensing is set by each state.

Questions people ask about vet ads in San Francisco

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.