Vet ads in New Orleans: US$10.26 a click
A Google Ads click for a vet in New Orleans costs US$10.26 at the search-weighted average (2,413 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.0% on the 12 months before.
At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$288 in clicks at US$10.26 a click.
In New Orleans, the lowest click price on this page is specific jobs at US$5.28. The highest click price on this page in New Orleans is general searches at US$13.83.
What a booked appointment costs in clicks
At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$288 in clicks at US$10.26 a click.
Cost per booked appointment in New Orleans is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not New Orleans figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked appointment |
|---|---|---|
| General searches | US$13.83 | US$388 |
| Near me | US$9.57 | US$268 |
| Urgent | US$6.52 | US$183 |
| Specific jobs | US$5.28 | US$148 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the vet searches are in New Orleans
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in New Orleans, at 44.2%.
In New Orleans, general searches has the highest click price among the counted intent groups, at US$13.83 a click.
An urgent search (“emergency vet”) costs US$7.01 a click, against US$13.83 for “vet”.
General searches
Highest click price on this pageNear me
Urgent
Specific jobs
Lowest click price on this pagePlan a month of vet ads in New Orleans
Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$10.26 a click buys about 97.5 clicks a month.
If 16.22% of clicks call or fill a form and you book 22% of those calls, that is about 15.8 calls and 3.5 booked appointments, so each booked appointment costs about US$288 in clicks.
Put in your value per appointment and your margin to see whether this pays back.
Every vet keyword tracked in New Orleans
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched vet keywords in New Orleans are “vet near me” (1,065 searches a month at US$9.57 a click), “vet” (754 searches a month at US$13.83 a click), and “animal hospital” (157 searches a month at US$5.64 a click).
In New Orleans, “puppy vaccination” is the keyword furthest from the country median: US$1.64 a click, 82.8% below the US$9.54 median click price for vet across this country's tracked cities.
In New Orleans, “dog desexing” is the least-searched of the counted keywords tracked here, at 2 searches a month.
In New Orleans, 9 of the 12 counted vet keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| vet | General searches | 754 | US$13.83 |
| vet clinic | General searches | 80 | no price |
| veterinary clinic | General searches | 80 | no price |
| vet near me | Near me | 1,065 | US$9.57 |
| emergency vet | Urgent | 112 | US$7.01 |
| 24 hour vet | Urgent | 33 | US$4.84 |
| animal hospital | Specific jobs | 157 | US$5.64 |
| cat vet | Specific jobs | 61 | US$4.55 |
| dog vaccination | Specific jobs | 42 | US$7.13 |
| puppy vaccination | Specific jobs | 18 | US$1.64 |
| pet vaccination | Specific jobs | 8 | US$2.26 |
| dog desexing | Specific jobs | 2 | no price |
How New Orleans compares in the United States
Over the 48 months tracked, vets searches in New Orleans peaked in March 2025 at 4,190 and were lowest in September 2025 at 1,810. New Orleans's single latest tracked month is up 24.4% on the same month a year ago and down 7.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In New Orleans, the keyword changing fastest year on year is "cat vet", up 55.3%.
- New Orleans is 29th of 50 United States cities by click price, mid-table.
- New Orleans is 48th of 50 United States cities by monthly searches, among the three lowest.
- New Orleans is the only city in Louisiana in this set, so there is no same-state rank.
- For this service, New Orleans sits in Louisiana, which is 14th of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across Louisiana).
- New Orleans's 248.6 searches a month per 100,000 people is above the country-wide rate of 244.6 for this service.
- New Orleans's median vet click price of US$10.26 is 7.5% above the country median of US$9.54.
- Counted searches over the last 12 months are down 17.0% on the 12 months before.
- In New Orleans, searches peak in March, about 15.5% above the monthly average, and are lowest in November.
Vet businesses in New Orleans
The US Census Bureau counts 91 businesses in this industry in New Orleans-Metairie, LA (2023), about 0.9 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 970,849 (New Orleans-Metairie, LA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Vet click prices in 6 countries
United States is 6th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.61 | 520.5 | 5 |
| New Zealand | US$1.92 | 493.2 | 6 |
| Australia | US$2.47 | 704.1 | 25 |
| United Kingdom | US$3.36 | 333.0 | 25 |
| Canada | US$3.50 | 390.5 | 13 |
| United States this page's country | US$9.54 | 244.6 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for vets in the United States
Licensing is set by each state.
Questions people ask about vet ads in New Orleans
How much does a Google Ads click cost for a vet in New Orleans?
US$10.26 a click at the search-weighted average across the counted vet search terms in New Orleans (Google Ads via DataForSEO, pulled October 13, 2026). New Orleans is 29th of 50 United States cities by click price, mid-table.
How many people search for a vet in New Orleans each month?
2,413 searches a month on average over the last 12 months, down 17.0% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked appointment cost in clicks for vets in New Orleans?
At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22.00% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$288 in clicks at US$10.26 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Veterinary Services). Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to New Orleans with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Animals & Pets | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Vet in New York, Vet in Los Angeles, Vet in Chicago, Vet across United States, All services in New Orleans.
