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Vet ads in Miami: US$15.43 a click

A Google Ads click for a vet in Miami costs US$15.43 at the search-weighted average (7,996 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 18.7% on the 12 months before.

The 10-second read
Click price, weighted avg
US$15.43
Searches a month
7,996
Year on year
down 18.7%
Click cost per booked appointment
US$432

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$432 in clicks at US$15.43 a click.

In Miami, the lowest click price on this page is urgent at US$12.21. The highest click price on this page in Miami is near me at US$16.96.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$432 in clicks at US$15.43 a click.

Cost per booked appointment in Miami is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Miami figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searchesUS$15.13US$424
Near meUS$16.96US$475
UrgentUS$12.21US$342
Specific jobsUS$12.53US$351

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the vet searches are in Miami

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Miami, at 43.9%.

In Miami, near me has the highest click price among the counted intent groups, at US$16.96 a click.

An urgent search (“emergency vet”) costs US$12.92 a click, against US$14.17 for “vet”.

General searches

“vet”, “veterinary clinic”, “vet clinic”
Searches a month3,509, 43.9% of counted searches
Click price, weighted avgUS$15.13

Near me

Highest click price on this page
“vet near me”
Searches a month3,192, 39.9% of counted searches
Click price, weighted avgUS$16.96
In Miami, 4th of 4 niches on this page by click price, the highest.

Urgent

Lowest click price on this page
“emergency vet”, “24 hour vet”
Searches a month321, 4.0% of counted searches
Click price, weighted avgUS$12.21
In Miami, 1st of 4 niches on this page by click price, the lowest.

Specific jobs

“pet vaccination”, “dog vaccination”, “puppy vaccination”, “cat vet”, “dog desexing”, “animal hospital”
Searches a month972, 12.2% of counted searches
Click price, weighted avgUS$12.53
Plan

Plan a month of vet ads in Miami

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
64.8
Calls or forms
10.5
Booked appointments
2.3
Click cost per booked appointment
US$432

US$1,000 at US$15.43 a click buys about 64.8 clicks a month.

If 16.22% of clicks call or fill a form and you book 22% of those calls, that is about 10.5 calls and 2.3 booked appointments, so each booked appointment costs about US$432 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every vet keyword tracked in Miami

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Miami are “vet near me” (3,192 searches a month at US$16.96 a click), “vet” (2,583 searches a month at US$14.17 a click), and “animal hospital” (662 searches a month at US$12.01 a click).

In Miami, “pet vaccination” is the keyword furthest from the country median: US$18.23 a click, 91.1% above the US$9.54 median click price for vet across this country's tracked cities.

In Miami, “dog desexing” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Miami, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
vetGeneral searches2,583US$14.17
vet clinicGeneral searches463US$17.82
veterinary clinicGeneral searches463US$17.82
vet near meNear me3,192US$16.96
emergency vetUrgent253US$12.92
24 hour vetUrgent68US$9.55
animal hospitalSpecific jobs662US$12.01
dog vaccinationSpecific jobs126US$11.33
cat vetSpecific jobs124US$17.74
puppy vaccinationSpecific jobs39US$6.14
pet vaccinationSpecific jobs18US$18.23
dog desexingSpecific jobs3no price
Ranks and trend

How Miami compares in the United States

Over the 48 months tracked, vets searches in Miami peaked in March 2025 at 13,970 and were lowest in June 2026 at 6,680. Miami's single latest tracked month is down 2.2% on the same month a year ago and down 5.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Miami, the keyword changing fastest year on year is "vet clinic", up 50.3%.

  • Miami is 45th of 50 United States cities by click price, mid-table.
  • Miami is 20th of 50 United States cities by monthly searches, mid-table.
  • Miami is 3rd of 4 Florida cities by click price, among the three lowest.
  • Miami is 2nd of 4 Florida cities by monthly searches, among the three highest.
  • For this service, Miami sits in Florida, which is 25th of 31 states by businesses per 10,000 people, mid-table (an average of 1.1 businesses per 10,000 people across Florida).
  • Miami's 125.1 searches a month per 100,000 people is below the country-wide rate of 244.6 for this service.
  • Miami's median vet click price of US$15.43 is 61.7% above the country median of US$9.54.
  • Counted searches over the last 12 months are down 18.7% on the 12 months before.
  • In Miami, searches are fairly even through the year; the busiest month, January, is not a strong peak.
Businesses

Vet businesses in Miami

The US Census Bureau counts 725 businesses in this industry in Miami-Fort Lauderdale-West Palm Beach, FL (2023), about 1.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 6,391,072 (Miami-Fort Lauderdale-West Palm Beach, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Vet click prices in 6 countries

United States is 6th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.61520.55
New ZealandUS$1.92493.26
AustraliaUS$2.47704.125
United KingdomUS$3.36333.025
CanadaUS$3.50390.513
United States
this page's country
US$9.54244.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for vets in the United States

Licensing is set by each state.

FAQ

Questions people ask about vet ads in Miami

How much does a Google Ads click cost for a vet in Miami?

US$15.43 a click at the search-weighted average across the counted vet search terms in Miami (Google Ads via DataForSEO, pulled October 13, 2026). Miami is 45th of 50 United States cities by click price, mid-table.

How many people search for a vet in Miami each month?

7,996 searches a month on average over the last 12 months, down 18.7% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked appointment cost in clicks for vets in Miami?

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22.00% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$432 in clicks at US$15.43 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Veterinary Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Miami with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Animals & Pets
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Vet in Tampa, Vet in Orlando, Vet in Jacksonville, Vet across United States, All services in Miami.

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