Vet ads in Baltimore: US$8.60 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about US$241 in clicks at US$8.60 a click.

Cost per booked appointment in Baltimore is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Baltimore figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Baltimore

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Baltimore, at 44.4%.

In Baltimore, general searches has the highest click price among the counted intent groups, at US$9.26 a click.

An urgent search (“emergency vet”) costs US$6.67 a click, against US$9.96 for “vet”.

Plan a month of vet ads in Baltimore

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Baltimore

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Baltimore are “vet near me” (2,775 searches a month at US$8.59 a click), “vet” (1,750 searches a month at US$9.96 a click), and “animal hospital” (543 searches a month at US$7.17 a click).

In Baltimore, “puppy vaccination” is the keyword furthest from the country median: US$4.77 a click, 50.0% below the US$9.54 median click price for vet across this country's tracked cities.

In Baltimore, “dog desexing” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Baltimore, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Baltimore compares in the United States

Over the 48 months tracked, vets searches in Baltimore peaked in August 2023 at 12,640 and were lowest in February 2026 at 5,210. Baltimore's single latest tracked month is down 4.8% on the same month a year ago and down 27.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Baltimore, the keyword changing fastest year on year is "vet clinic", up 54.7%.

• Baltimore is 18th of 50 United States cities by click price, mid-table.
• Baltimore is 27th of 50 United States cities by monthly searches, mid-table.
• Baltimore is the only city in Maryland in this set, so there is no same-state rank.
• For this service, Baltimore sits in Maryland, which is 18th of 31 states by businesses per 10,000 people, mid-table (an average of 1.0 businesses per 10,000 people across Maryland).
• Baltimore's 218.7 searches a month per 100,000 people is below the country-wide rate of 244.6 for this service.
• Baltimore's median vet click price of US$8.60 is 9.9% below the country median of US$9.54.
• Counted searches over the last 12 months are down 22.3% on the 12 months before.
• In Baltimore, searches are fairly even through the year; the busiest month, July, is not a strong peak.

Vet businesses in Baltimore

The US Census Bureau counts 286 businesses in this industry in Baltimore-Columbia-Towson, MD (2023), about 1.0 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,857,781 (Baltimore-Columbia-Towson, MD). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

United States is 6th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in the United States

Licensing is set by each state.

Questions people ask about vet ads in Baltimore

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.