Roofer ads in Tampa: US$37.66 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,114 in clicks at US$37.66 a click.

Cost per booked job in Tampa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Tampa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Tampa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Tampa, at 36.5%.

In Tampa, urgent has the highest click price among the counted intent groups, at US$105.66 a click.

An urgent search (“emergency roof repair”) costs US$130.69 a click, against US$26.26 for “roofer”.

Plan a month of roofer ads in Tampa

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Tampa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Tampa are “roofer near me” (649 searches a month at US$32.98 a click), “metal roofing” (246 searches a month at US$23.08 a click), and “roofer” (227 searches a month at US$26.26 a click).

In Tampa, “emergency roof repair” is the keyword furthest from the country median: US$130.69 a click, 358.7% above the US$28.49 median click price for roofer across this country's tracked cities.

In Tampa, “re-roofing” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In Tampa, 8 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Tampa compares in the United States

Over the 48 months tracked, roofers searches in Tampa peaked in March 2025 at 3,750 and were lowest in November 2025 at 670. Tampa's single latest tracked month is up 21.9% on the same month a year ago and up 5.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Tampa, the keyword changing fastest year on year is "emergency roof repair", up 115.8%.

• Tampa is 37th of 50 United States cities by click price, mid-table.
• Tampa is 21st of 50 United States cities by monthly searches, mid-table.
• Tampa is 3rd of 4 Florida cities by click price, among the three lowest.
• Tampa is 2nd of 4 Florida cities by monthly searches, among the three highest.
• For this service, Tampa sits in Florida, which is 23rd of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across Florida).
• Tampa's 52.0 searches a month per 100,000 people is below the country-wide rate of 57.8 for this service.
• Tampa's median roofer click price of US$37.66 is 32.2% above the country median of US$28.49.
• Counted searches over the last 12 months are down 16.4% on the 12 months before.
• In Tampa, searches peak in October, about 34.4% above the monthly average, and are lowest in December.

Roofer businesses in Tampa

The US Census Bureau counts 277 businesses in this industry in Tampa-St. Petersburg-Clearwater, FL (2023), about 0.8 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 3,418,895 (Tampa-St. Petersburg-Clearwater, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Tampa

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.