Roofer ads in Cleveland: US$50.79 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,502 in clicks at US$50.79 a click.

Cost per booked job in Cleveland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Cleveland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Cleveland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Cleveland, at 44.1%.

In Cleveland, general searches has the highest click price among the counted intent groups, at US$76.71 a click.

Plan a month of roofer ads in Cleveland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Cleveland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Cleveland are “roof repair” (2,648 searches a month at US$28.03 a click), “roofer” (1,903 searches a month at US$76.71 a click), and “roofing” (1,903 searches a month at US$76.71 a click).

In Cleveland, “tile roof repair” is the keyword furthest from the country median: US$92.72 a click, 225.4% above the US$28.49 median click price for roofer across this country's tracked cities.

In Cleveland, “re-roofing” is the least-searched of the counted keywords tracked here, at 41 searches a month.

In Cleveland, 9 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Cleveland compares in the United States

Over the 48 months tracked, roofers searches in Cleveland peaked in December 2025 at 60,270 and were lowest in December 2023 at 820. Cleveland's single latest tracked month is up 36.6% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Cleveland, the keyword changing fastest year on year is "roofer", up 1354.8%.

• Cleveland is 47th of 50 United States cities by click price, mid-table.
• Cleveland is 2nd of 50 United States cities by monthly searches, among the three highest.
• Cleveland is 3rd of 3 Ohio cities by click price, the highest.
• Cleveland is 1st of 3 Ohio cities by monthly searches, the highest.
• For this service, Cleveland sits in Ohio, which is 15th of 31 states by businesses per 10,000 people, mid-table (an average of 0.7 businesses per 10,000 people across Ohio).
• Cleveland's 398.1 searches a month per 100,000 people is above the country-wide rate of 57.8 for this service.
• Cleveland's median roofer click price of US$50.79 is 78.3% above the country median of US$28.49.
• Counted searches over the last 12 months are up 273.7% on the 12 months before.
• In Cleveland, searches peak in December, about 350.2% above the monthly average, and are lowest in October.

Roofer businesses in Cleveland

The US Census Bureau counts 180 businesses in this industry in Cleveland, OH (2023), about 0.8 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,165,775 (Cleveland, OH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Cleveland

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.