Plumber ads in San Francisco: US$35.67 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,055 in clicks at US$35.67 a click.

Cost per booked job in San Francisco is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Francisco figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in San Francisco

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in San Francisco, at 62.4%.

In San Francisco, urgent has the highest click price among the counted intent groups, at US$85.60 a click.

An urgent search (“emergency plumber”) costs US$85.60 a click, against US$27.52 for “plumber”.

Plan a month of plumber ads in San Francisco

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in San Francisco

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in San Francisco are “plumber” (3,867 searches a month at US$27.52 a click), “plumber near me” (1,633 searches a month at US$38.86 a click), and “emergency plumber” (548 searches a month at US$85.60 a click).

In San Francisco, “emergency plumber” is the keyword furthest from the country median: US$85.60 a click, 90.6% above the US$44.92 median click price for plumber across this country's tracked cities.

In San Francisco, “hot water system replacement” is the least-searched of the counted keywords tracked here, at 1 search a month.

In San Francisco, 4 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How San Francisco compares in the United States

Over the 48 months tracked, plumbers searches in San Francisco peaked in April 2026 at 13,270 and were lowest in December 2025 at 2,520. San Francisco's single latest tracked month is up 14.2% on the same month a year ago and down 11.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Francisco, the keyword changing fastest year on year is "gas plumber", up 366.7%.

• San Francisco is 13th of 50 United States cities by click price, mid-table.
• San Francisco is 16th of 50 United States cities by monthly searches, mid-table.
• San Francisco is 2nd of 6 California cities by click price, among the three lowest.
• San Francisco is 3rd of 6 California cities by monthly searches, among the three highest.
• For this service, San Francisco sits in California, which is 13th of 31 states by businesses per 10,000 people, mid-table (an average of 3.0 businesses per 10,000 people across California).
• San Francisco's 133.9 searches a month per 100,000 people is below the country-wide rate of 163.0 for this service.
• San Francisco's median plumber click price of US$35.67 is 20.6% below the country median of US$44.92.
• Counted searches over the last 12 months are up 6.0% on the 12 months before.
• In San Francisco, searches peak in April, about 34.3% above the monthly average, and are lowest in December.

Plumber businesses in San Francisco

The US Census Bureau counts 1,192 businesses in this industry in San Francisco-Oakland-Fremont, CA (2023), about 2.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,630,041 (San Francisco-Oakland-Fremont, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

United States is 6th of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for plumbers in the United States

Licensing is set by each state.

Questions people ask about plumber ads in San Francisco

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.