Plumber ads in Providence: US$46.95 a click
A Google Ads click for a plumber in Providence costs US$46.95 at the search-weighted average (760 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 2.7% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,389 in clicks at US$46.95 a click.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,389 in clicks at US$46.95 a click.
Cost per booked job in Providence is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Providence figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | US$38.31 | US$1,133 |
| Near me | US$56.39 | US$1,668 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the plumber searches are in Providence
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Providence, at 46.4%.
In Providence, near me has the highest click price among the counted intent groups, at US$56.39 a click.
General searches
Near me
Urgent
Specific jobs
Plan a month of plumber ads in Providence
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$46.95 a click buys about 21.3 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 1.7 calls and 0.7 booked jobs, so each booked job costs about US$1,389 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every plumber keyword tracked in Providence
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched plumber keywords in Providence are “plumber” (353 searches a month at US$38.31 a click), “plumber near me” (323 searches a month at US$56.39 a click), and “emergency plumber” (42 searches a month with no Google click price).
In Providence, “plumber near me” is the keyword furthest from the country median: US$56.39 a click, 25.5% above the US$44.92 median click price for plumber across this country's tracked cities.
In Providence, “hot water system repair” is the least-searched of the counted keywords tracked here, at 0 searches a month.
In Providence, 2 of the 12 counted plumber keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| plumber | General searches | 353 | US$38.31 |
| plumber near me | Near me | 323 | US$56.39 |
| emergency plumber | Urgent | 42 | no price |
| 24 hour plumber | Urgent | 8 | no price |
| burst pipe | Urgent | 8 | no price |
| toilet repair | Specific jobs | 11 | no price |
| gas plumber | Specific jobs | 8 | no price |
| blocked drain | Specific jobs | 4 | no price |
| blocked drain plumber | Specific jobs | 2 | no price |
| hot water system replacement | Specific jobs | 1 | no price |
| leaking tap repair | Specific jobs | 1 | no price |
| hot water system repair | Specific jobs | 0 | no price |
How Providence compares in the United States
Over the 48 months tracked, plumbers searches in Providence peaked in July 2023 at 2,020 and were lowest in September 2025 at 450. Providence's single latest tracked month is up 123.5% on the same month a year ago and up 56.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Providence, the keyword changing fastest year on year is "hot water system repair", down 100.0%.
- Providence is 27th of 50 United States cities by click price, mid-table.
- Providence is 50th of 50 United States cities by monthly searches, the lowest.
- Providence is the only city in Rhode Island in this set, so there is no same-state rank.
- For this service, Providence sits in Rhode Island, which is 31st of 31 states by businesses per 10,000 people, the highest (an average of 4.5 businesses per 10,000 people across Rhode Island).
- Providence's 44.5 searches a month per 100,000 people is below the country-wide rate of 163.0 for this service.
- Providence's median plumber click price of US$46.95 is 4.5% above the country median of US$44.92.
- Counted searches over the last 12 months are up 2.7% on the 12 months before.
- In Providence, searches peak in July, about 60.6% above the monthly average, and are lowest in May.
Plumber businesses in Providence
The US Census Bureau counts 772 businesses in this industry in Providence-Warwick, RI-MA (2023), about 4.5 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 1,708,161 (Providence-Warwick, RI-MA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Plumber click prices in 6 countries
United States is 6th of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$4.77 | 379.3 | 5 |
| New Zealand | US$7.56 | 339.1 | 6 |
| United Kingdom | US$8.98 | 227.5 | 25 |
| Canada | US$17.57 | 196.6 | 13 |
| Australia | US$20.97 | 354.7 | 25 |
| United States this page's country | US$44.92 | 163.0 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for plumbers in the United States
Licensing is set by each state.
Questions people ask about plumber ads in Providence
How much does a Google Ads click cost for a plumber in Providence?
US$46.95 a click at the search-weighted average across the counted plumber search terms in Providence (Google Ads via DataForSEO, pulled October 13, 2026). Providence is 27th of 50 United States cities by click price, mid-table.
How many people search for a plumber in Providence each month?
760 searches a month on average over the last 12 months, up 2.7% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for plumbers in Providence?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,389 in clicks at US$46.95 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Plumbing, Heating, and Air-Conditioning Contractors). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Providence with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Plumber in New York, Plumber in Los Angeles, Plumber in Chicago, Plumber across United States, All services in Providence.