Plumber ads in Portland: US$68.97 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$2,040 in clicks at US$68.97 a click.

Cost per booked job in Portland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Portland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in Portland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Portland, at 50.4%.

In Portland, near me has the highest click price among the counted intent groups, at US$76.99 a click.

An urgent search (“emergency plumber”) costs US$66.57 a click, against US$63.17 for “plumber”.

Plan a month of plumber ads in Portland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in Portland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in Portland are “plumber” (2,475 searches a month at US$63.17 a click), “plumber near me” (2,158 searches a month at US$76.99 a click), and “emergency plumber” (172 searches a month at US$66.57 a click).

In Portland, “toilet repair” is the keyword furthest from the country median: US$0.00 a click, 100.0% below the US$44.92 median click price for plumber across this country's tracked cities.

In Portland, “hot water system replacement” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Portland, 5 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How Portland compares in the United States

Over the 48 months tracked, plumbers searches in Portland peaked in January 2024 at 11,350 and were lowest in November 2025 at 3,060. Portland's single latest tracked month is up 123.4% on the same month a year ago and up 78.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Portland, the keyword changing fastest year on year is "hot water system replacement", down 100.0%.

• Portland is 48th of 50 United States cities by click price, among the three highest.
• Portland is 22nd of 50 United States cities by monthly searches, mid-table.
• Portland is the only city in Oregon in this set, so there is no same-state rank.
• For this service, Portland sits in Oregon, which is 14th of 31 states by businesses per 10,000 people, mid-table (an average of 3.1 businesses per 10,000 people across Oregon).
• Portland's 193.2 searches a month per 100,000 people is above the country-wide rate of 163.0 for this service.
• Portland's median plumber click price of US$68.97 is 53.5% above the country median of US$44.92.
• Counted searches over the last 12 months are up 2.2% on the 12 months before.
• In Portland, searches peak in January, about 30.3% above the monthly average, and are lowest in November.

Plumber businesses in Portland

The US Census Bureau counts 785 businesses in this industry in Portland-Vancouver-Hillsboro, OR-WA (2023), about 3.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,542,282 (Portland-Vancouver-Hillsboro, OR-WA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

United States is 6th of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for plumbers in the United States

Licensing is set by each state.

Questions people ask about plumber ads in Portland

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.