Pest control ads in Tampa: US$30.58 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$904 in clicks at US$30.58 a click.

Cost per booked treatment in Tampa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Tampa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Tampa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Tampa, at 39.9%.

In Tampa, urgent has the highest click price among the counted intent groups, at US$42.13 a click.

An urgent search (“emergency pest control”) costs US$31.05 a click, against US$35.48 for “pest control”.

Plan a month of pest control ads in Tampa

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Tampa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Tampa are “pest control” (873 searches a month at US$35.48 a click), “pest control near me” (476 searches a month at US$38.80 a click), and “termite inspection” (425 searches a month at US$8.10 a click).

In Tampa, “ant treatment” is the keyword furthest from the country median: US$0.58 a click, 98.2% below the US$33.05 median click price for pest control across this country's tracked cities.

In Tampa, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Tampa, 9 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Tampa compares in the United States

Over the 48 months tracked, pest controllers searches in Tampa peaked in March 2025 at 6,960 and were lowest in November 2025 at 1,470. Tampa's single latest tracked month is down 25.3% on the same month a year ago and down 17.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Tampa, the keyword changing fastest year on year is "rodent control", down 76.5%.

• Tampa is 20th of 50 United States cities by click price, mid-table.
• Tampa is 14th of 50 United States cities by monthly searches, mid-table.
• Tampa is 1st of 4 Florida cities by click price, the lowest.
• Tampa is 2nd of 4 Florida cities by monthly searches, among the three highest.
• For this service, Tampa sits in Florida, which is 31st of 31 states by businesses per 10,000 people, the highest (an average of 0.9 businesses per 10,000 people across Florida).
• Tampa's 64.0 searches a month per 100,000 people is above the country-wide rate of 54.4 for this service.
• Tampa's median pest control click price of US$30.58 is 7.5% below the country median of US$33.05.
• Counted searches over the last 12 months are down 41.1% on the 12 months before.
• In Tampa, searches peak in May, about 39.2% above the monthly average, and are lowest in December.

Pest control businesses in Tampa

The US Census Bureau counts 324 businesses in this industry in Tampa-St. Petersburg-Clearwater, FL (2023), about 1.0 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 3,418,895 (Tampa-St. Petersburg-Clearwater, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United States is 6th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for pest controllers in the United States

Licensing is set by each state.

Questions people ask about pest control ads in Tampa

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.