Pest control ads in St. Louis: US$28.16 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$833 in clicks at US$28.16 a click.

Cost per booked treatment in St. Louis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not St. Louis figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in St. Louis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in St. Louis, at 35.2%.

In St. Louis, near me has the highest click price among the counted intent groups, at US$39.84 a click.

An urgent search (“emergency pest control”) costs US$83.99 a click, against US$25.73 for “pest control”.

Plan a month of pest control ads in St. Louis

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in St. Louis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in St. Louis are “pest control near me” (394 searches a month at US$39.84 a click), “pest control” (371 searches a month at US$25.73 a click), and “termite inspection” (108 searches a month at US$13.28 a click).

In St. Louis, “emergency pest control” is the keyword furthest from the country median: US$83.99 a click, 154.1% above the US$33.05 median click price for pest control across this country's tracked cities.

In St. Louis, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In St. Louis, 7 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How St. Louis compares in the United States

Over the 48 months tracked, pest controllers searches in St. Louis peaked in May 2023 at 2,330 and were lowest in February 2026 at 690. St. Louis's single latest tracked month is down 18.9% on the same month a year ago and down 21.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In St. Louis, the keyword changing fastest year on year is "pre-purchase pest inspection", down 100.0%.

• St. Louis is 16th of 50 United States cities by click price, mid-table.
• St. Louis is 37th of 50 United States cities by monthly searches, mid-table.
• St. Louis is 1st of 2 Missouri cities by click price, the lowest.
• St. Louis is 2nd of 2 Missouri cities by monthly searches, the lowest.
• For this service, St. Louis sits in Missouri, which is 21st of 31 states by businesses per 10,000 people, mid-table (an average of 0.5 businesses per 10,000 people across Missouri).
• St. Louis's 39.7 searches a month per 100,000 people is below the country-wide rate of 54.4 for this service.
• St. Louis's median pest control click price of US$28.16 is 14.8% below the country median of US$33.05.
• Counted searches over the last 12 months are down 29.5% on the 12 months before.
• In St. Louis, searches peak in May, about 32.5% above the monthly average, and are lowest in February.

Pest control businesses in St. Louis

The US Census Bureau counts 126 businesses in this industry in St. Louis, MO-IL (2023), about 0.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,814,421 (St. Louis, MO-IL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United States is 6th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for pest controllers in the United States

Licensing is set by each state.

Questions people ask about pest control ads in St. Louis

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.