Pest control ads in Richmond: US$32.60 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$964 in clicks at US$32.60 a click.

Cost per booked treatment in Richmond is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Richmond figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Richmond

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Richmond, at 34.1%.

In Richmond, near me has the highest click price among the counted intent groups, at US$41.77 a click.

An urgent search (“emergency pest control”) costs US$34.69 a click, against US$32.17 for “pest control”.

Plan a month of pest control ads in Richmond

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Richmond

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Richmond are “pest control” (270 searches a month at US$32.17 a click), “pest control near me” (239 searches a month at US$41.77 a click), and “termite inspection” (108 searches a month at US$27.46 a click).

In Richmond, “ant treatment” is the keyword furthest from the country median: US$0.01 a click, 100.0% below the US$33.05 median click price for pest control across this country's tracked cities.

In Richmond, “ant treatment” is the least-searched of the counted keywords tracked here, at 5 searches a month.

In Richmond, 7 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Richmond compares in the United States

Over the 48 months tracked, pest controllers searches in Richmond peaked in March 2025 at 2,460 and were lowest in December 2025 at 450. Richmond's single latest tracked month is down 29.5% on the same month a year ago and down 58.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Richmond, the keyword changing fastest year on year is "pest control near me", down 64.2%.

• Richmond is 23rd of 50 United States cities by click price, mid-table.
• Richmond is 45th of 50 United States cities by monthly searches, mid-table.
• Richmond is 2nd of 2 Virginia cities by click price, the highest.
• Richmond is 2nd of 2 Virginia cities by monthly searches, the lowest.
• For this service, Richmond sits in Virginia, which is 24th of 31 states by businesses per 10,000 people, mid-table (an average of 0.6 businesses per 10,000 people across Virginia).
• Richmond's 57.0 searches a month per 100,000 people is above the country-wide rate of 54.4 for this service.
• Richmond's median pest control click price of US$32.60 is 1.4% below the country median of US$33.05.
• Counted searches over the last 12 months are down 49.7% on the 12 months before.
• In Richmond, searches peak in March, about 24.3% above the monthly average, and are lowest in December.

Pest control businesses in Richmond

The US Census Bureau counts 75 businesses in this industry in Richmond, VA (2023), about 0.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,389,338 (Richmond, VA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United States is 6th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for pest controllers in the United States

Licensing is set by each state.

Questions people ask about pest control ads in Richmond

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.