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Pest control ads in Oklahoma City: US$46.08 a click

A Google Ads click for a pest controller in Oklahoma City costs US$46.08 at the search-weighted average (1,260 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 38.5% on the 12 months before.

The 10-second read
Click price, weighted avg
US$46.08
Searches a month
1,260
Year on year
down 38.5%
Click cost per booked treatment
US$1,363

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$1,363 in clicks at US$46.08 a click.

In Oklahoma City, the lowest click price on this page is urgent at US$5.73. The highest click price on this page in Oklahoma City is near me at US$60.52.

Cost per booked treatment

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$1,363 in clicks at US$46.08 a click.

Cost per booked treatment in Oklahoma City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Oklahoma City figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked treatment
General searchesUS$51.62US$1,527
Near meUS$60.52US$1,790
UrgentUS$5.73US$169
Specific jobsUS$23.30US$689

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the pest control searches are in Oklahoma City

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Oklahoma City, at 40.0%.

In Oklahoma City, near me has the highest click price among the counted intent groups, at US$60.52 a click.

General searches

“pest control”
Searches a month379, 30.1% of counted searches
Click price, weighted avgUS$51.62

Near me

Highest click price on this page
“pest control near me”
Searches a month504, 40.0% of counted searches
Click price, weighted avgUS$60.52
In Oklahoma City, 4th of 4 niches on this page by click price, the highest.

Urgent

Lowest click price on this page
“termite treatment”, “emergency pest control”
Searches a month114, 9.1% of counted searches
Click price, weighted avgUS$5.73
In Oklahoma City, 1st of 4 niches on this page by click price, the lowest.

Specific jobs

“pest inspection”, “termite inspection”, “cockroach treatment”, “rodent control”, “spider control”, “ant treatment”, “pre-purchase pest inspection”
Searches a month262, 20.8% of counted searches
Click price, weighted avgUS$23.30

Related keywords

Not counted
“fumigation”
Searches a month46
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of pest control ads in Oklahoma City

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
21.7
Calls or forms
1.7
Booked treatments
0.7
Click cost per booked treatment
US$1,363

US$1,000 at US$46.08 a click buys about 21.7 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 1.7 calls and 0.7 booked treatments, so each booked treatment costs about US$1,363 in clicks.

Put in your value per treatment and your margin to see whether this pays back.

Keywords

Every pest control keyword tracked in Oklahoma City

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Oklahoma City are “pest control near me” (504 searches a month at US$60.52 a click), “pest control” (379 searches a month at US$51.62 a click), and “termite inspection” (139 searches a month at US$27.64 a click).

In Oklahoma City, “pest control near me” is the keyword furthest from the country median: US$60.52 a click, 83.1% above the US$33.05 median click price for pest control across this country's tracked cities.

In Oklahoma City, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Oklahoma City, 8 of the 11 counted pest control keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
pest controlGeneral searches379US$51.62
pest control near meNear me504US$60.52
termite treatmentUrgent106US$5.73
emergency pest controlUrgent8no price
termite inspectionSpecific jobs139US$27.64
rodent controlSpecific jobs58US$7.32
spider controlSpecific jobs38no price
cockroach treatmentSpecific jobs12US$42.72
pest inspectionSpecific jobs8US$30.48
ant treatmentSpecific jobs7US$27.93
pre-purchase pest inspectionSpecific jobs0no price
fumigation
Related, not counted
Related keywords46no price
Ranks and trend

How Oklahoma City compares in the United States

Over the 48 months tracked, pest controllers searches in Oklahoma City peaked in October 2024 at 3,040 and were lowest in January 2023 at 630. Oklahoma City's single latest tracked month is down 33.3% on the same month a year ago and down 53.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Oklahoma City, the keyword changing fastest year on year is "emergency pest control", down 65.5%.

  • Oklahoma City is 48th of 50 United States cities by click price, among the three highest.
  • Oklahoma City is 32nd of 50 United States cities by monthly searches, mid-table.
  • Oklahoma City is the only city in Oklahoma in this set, so there is no same-state rank.
  • For this service, Oklahoma City sits in Oklahoma, which is 29th of 31 states by businesses per 10,000 people, among the three highest (an average of 0.7 businesses per 10,000 people across Oklahoma).
  • Oklahoma City's 83.3 searches a month per 100,000 people is above the country-wide rate of 54.4 for this service.
  • Oklahoma City's median pest control click price of US$46.08 is 39.4% above the country median of US$33.05.
  • Counted searches over the last 12 months are down 38.5% on the 12 months before.
  • In Oklahoma City, searches peak in May, about 23.1% above the monthly average, and are lowest in January.
Businesses

Pest control businesses in Oklahoma City

The US Census Bureau counts 112 businesses in this industry in Oklahoma City, OK (2023), about 0.7 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,512,813 (Oklahoma City, OK). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Pest control click prices in 6 countries

United States is 6th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$3.5988.55
New ZealandUS$5.0274.56
United KingdomUS$5.0957.625
CanadaUS$5.6457.613
AustraliaUS$11.76168.125
United States
this page's country
US$33.0554.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for pest controllers in the United States

Licensing is set by each state.

FAQ

Questions people ask about pest control ads in Oklahoma City

How much does a Google Ads click cost for a pest controller in Oklahoma City?

US$46.08 a click at the search-weighted average across the counted pest control search terms in Oklahoma City (Google Ads via DataForSEO, pulled October 13, 2026). Oklahoma City is 48th of 50 United States cities by click price, among the three highest.

How many people search for a pest controller in Oklahoma City each month?

1,260 searches a month on average over the last 12 months, down 38.5% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked treatment cost in clicks for pest controllers in Oklahoma City?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$1,363 in clicks at US$46.08 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Exterminating and Pest Control Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Oklahoma City with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked treatment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Pest control in New York, Pest control in Los Angeles, Pest control in Chicago, Pest control across United States, All services in Oklahoma City.

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