Pest control ads in New Orleans: US$21.08 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about US$623 in clicks at US$21.08 a click.

Cost per booked treatment in New Orleans is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not New Orleans figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in New Orleans

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in New Orleans, at 42.1%.

In New Orleans, urgent has the highest click price among the counted intent groups, at US$32.03 a click.

Plan a month of pest control ads in New Orleans

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in New Orleans

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in New Orleans are “termite inspection” (336 searches a month at US$9.76 a click), “pest control” (232 searches a month at US$26.76 a click), and “pest control near me” (218 searches a month at US$29.25 a click).

In New Orleans, “rodent control” is the keyword furthest from the country median: US$7.62 a click, 76.9% below the US$33.05 median click price for pest control across this country's tracked cities.

In New Orleans, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In New Orleans, 5 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How New Orleans compares in the United States

Over the 48 months tracked, pest controllers searches in New Orleans peaked in May 2026 at 3,060 and were lowest in December 2022 at 470. New Orleans's single latest tracked month is down 17.0% on the same month a year ago and down 2.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In New Orleans, the keyword changing fastest year on year is "termite inspection", up 77.5%.

• New Orleans is 2nd of 50 United States cities by click price, among the three lowest.
• New Orleans is 40th of 50 United States cities by monthly searches, mid-table.
• New Orleans is the only city in Louisiana in this set, so there is no same-state rank.
• For this service, New Orleans sits in Louisiana, which is 25th of 31 states by businesses per 10,000 people, mid-table (an average of 0.6 businesses per 10,000 people across Louisiana).
• New Orleans's 108.0 searches a month per 100,000 people is above the country-wide rate of 54.4 for this service.
• New Orleans's median pest control click price of US$21.08 is 36.2% below the country median of US$33.05.
• Counted searches over the last 12 months are down 13.6% on the 12 months before.
• In New Orleans, searches peak in May, about 122.8% above the monthly average, and are lowest in December.

Pest control businesses in New Orleans

The US Census Bureau counts 58 businesses in this industry in New Orleans-Metairie, LA (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 970,849 (New Orleans-Metairie, LA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United States is 6th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for pest controllers in the United States

Licensing is set by each state.

Questions people ask about pest control ads in New Orleans

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.