sixtysteps.co

Painter ads in Phoenix: US$16.37 a click

A Google Ads click for a painter in Phoenix costs US$16.37 at the search-weighted average (989 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 27.8% on the 12 months before.

The 10-second read
Click price, weighted avg
US$16.37
Searches a month
989
Year on year
down 27.8%
Click cost per booked job
US$484

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$484 in clicks at US$16.37 a click.

In Phoenix, the lowest click price on this page is general searches at US$12.41. The highest click price on this page in Phoenix is near me at US$22.36.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$484 in clicks at US$16.37 a click.

Cost per booked job in Phoenix is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Phoenix figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$12.41US$367
Near meUS$22.36US$661
Specific jobsUS$13.87US$410

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the painter searches are in Phoenix

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Phoenix, at 59.2%.

In Phoenix, near me has the highest click price among the counted intent groups, at US$22.36 a click.

General searches

Lowest click price on this page
“house painter”, “house painting”
Searches a month104, 10.5% of counted searches
Click price, weighted avgUS$12.41
In Phoenix, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“painters near me”
Searches a month300, 30.3% of counted searches
Click price, weighted avgUS$22.36
In Phoenix, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“interior painting”, “exterior house painting”, “painting quote”, “commercial painters”, “roof painting”, “fence painting”
Searches a month585, 59.2% of counted searches
Click price, weighted avgUS$13.87

Related keywords

Not counted
“wallpaper removal”, “plastering”
Searches a month337
Click price, weighted avgUS$4.89
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of painter ads in Phoenix

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
61.1
Calls or forms
4.9
Booked jobs
2.1
Click cost per booked job
US$484

US$1,000 at US$16.37 a click buys about 61.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.9 calls and 2.1 booked jobs, so each booked job costs about US$484 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every painter keyword tracked in Phoenix

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Phoenix are “interior painting” (418 searches a month at US$9.87 a click), “painters near me” (300 searches a month at US$22.36 a click), and “exterior house painting” (83 searches a month at US$36.97 a click).

In Phoenix, “exterior house painting” is the keyword furthest from the country median: US$36.97 a click, 266.4% above the US$10.09 median click price for painter across this country's tracked cities.

In Phoenix, “fence painting” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In Phoenix, 6 of the 9 counted painter keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house paintingGeneral searches82US$7.79
house painterGeneral searches22US$29.62
painters near meNear me300US$22.36
interior paintingSpecific jobs418US$9.87
exterior house paintingSpecific jobs83US$36.97
roof paintingSpecific jobs51US$9.01
painting quoteSpecific jobs12no price
commercial paintersSpecific jobs11no price
fence paintingSpecific jobs10no price
plastering
Related, not counted
Related keywords322US$0.41
wallpaper removal
Related, not counted
Related keywords15US$101.16
Ranks and trend

How Phoenix compares in the United States

Over the 48 months tracked, painters searches in Phoenix peaked in February 2025 at 3,420 and were lowest in June 2026 at 550. Phoenix's single latest tracked month is down 27.8% on the same month a year ago and down 38.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Phoenix, the keyword changing fastest year on year is "interior painting", up 175.8%.

  • Phoenix is 44th of 50 United States cities by click price, mid-table.
  • Phoenix is 17th of 50 United States cities by monthly searches, mid-table.
  • Phoenix is the only city in Arizona in this set, so there is no same-state rank.
  • For this service, Phoenix sits in Arizona, which is 6th of 31 states by businesses per 10,000 people, mid-table (an average of 0.8 businesses per 10,000 people across Arizona).
  • Phoenix's 18.9 searches a month per 100,000 people is below the country-wide rate of 22.5 for this service.
  • Phoenix's median painter click price of US$16.37 is 62.2% above the country median of US$10.09.
  • Counted searches over the last 12 months are down 27.8% on the 12 months before.
  • In Phoenix, searches peak in February, about 53.1% above the monthly average, and are lowest in December.
Businesses

Painter businesses in Phoenix

The US Census Bureau counts 439 businesses in this industry in Phoenix-Mesa-Chandler, AZ (2023), about 0.8 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 5,228,938 (Phoenix-Mesa-Chandler, AZ). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Painter click prices in 6 countries

United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United KingdomUS$0.9050.925
IrelandUS$1.5191.95
New ZealandUS$3.53115.46
AustraliaUS$5.7161.425
CanadaUS$7.1231.813
United States
this page's country
US$10.0922.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for painters in the United States

Licensing is set by each state.

FAQ

Questions people ask about painter ads in Phoenix

How much does a Google Ads click cost for a painter in Phoenix?

US$16.37 a click at the search-weighted average across the counted painter search terms in Phoenix (Google Ads via DataForSEO, pulled October 13, 2026). Phoenix is 44th of 50 United States cities by click price, mid-table.

How many people search for a painter in Phoenix each month?

989 searches a month on average over the last 12 months, down 27.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for painters in Phoenix?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$484 in clicks at US$16.37 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Painting and Wall Covering Contractors). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Phoenix with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Painter in New York, Painter in Los Angeles, Painter in Chicago, Painter across United States, All services in Phoenix.

Privacy · Terms